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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Instagram Ad Targeting: 8 Valuable Audiences

Want to target high-value audiences with your Instagram ads? Looking for new ideas?

In this article, you’ll discover eight valuable Instagram ad audiences and find out how to leverage them in your campaigns.

Your target audience should fit into one of these groups:

By Anna Sonnenberg
socialmediaexaminer.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Instagram Ad Targeting: 8 Valuable Audiences

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LinkedIn Shares Insights Into the Benefits of a Combined ‘Brand and Demand’ Ad Approach

LinkedIn has published some new insights into the benefits of brand and lead-gen marketing

How using both in a balanced, strategic approach can ultimately generate better results for your business.

LinkedIn has shared a range of reports into varying marketing approaches, and how brands are seeing success with each, despite significant investment in demand generation over brand presence. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

LinkedIn Shares Insights Into the Benefits of a Combined ‘Brand and Demand’ Ad Approach

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LinkedIn Shares New Insights Into Evolving Market Shifts as a Result of COVID-19

LinkedIn has published its latest 'State of Sales' report

Which looks at how buyers and sellers are adjusting their strategies as a result of COVID-19, and how that relates to your marketing approach.

LinkedIn highlights seven key trends that are influencing the future of sales, which reflect the significant market shift as a result of the pandemic.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

LinkedIn Shares New Insights Into Evolving Market Shifts as a Result of COVID-19

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How to Increase Facebook Engagement (Free Calculator)

Performance-based marketers typically focus on high-intent interactions coming from Facebook content like clicks and purchases off-platform.

It’s a mistake, however, to ignore standard Facebook engagement such as likes, comments, and shares.

When you increase engagement, several things happen:

By Ana Gotter
adespresso.com

Honeyweb are your local Facebook marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

How to Increase Facebook Engagement (Free Calculator)

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12 of the Most Common Facebook Ad Mistakes Marketers Must Avoid

Facebook announced they had ten million active advertisers using the platform to promote their products and services, a three million increase from the previous year.

To better serve a wider range of businesses using the ad platform, Facebook continues to introduce new features which add to its complexity.

These might be making you look unprofessional, causing inefficiencies, or slowing growth.

By Mark Quadros
adespresso.com

Honeyweb are your local Facebook marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

12 of the Most Common Facebook Ad Mistakes Marketers Must Avoid

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Facebook Launches Live-Stream Shopping Events, the Next Stage in its Evolving eCommerce Push

Facebook is taking the next step in its evolving eCommerce push with the introduction of a new "Live Shopping Fridays" series 

Which will see the platform host live-streamed shopping experiences, in conjunction with selected retailers

That will invite viewers to ask questions about products, and make purchases, all in-stream.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Facebook Launches Live-Stream Shopping Events, the Next Stage in its Evolving eCommerce Push

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How to Use Twitter Spaces

Want to use Twitter Spaces to broadcast live audio? Wondering how to get started?

If there’s one thing we know for sure by now, it’s that social audio chats are here to stay.

In this article, you’ll learn how to use Twitter Spaces.

By Naomi Nakashima
socialmediaexaminer.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

How to Use Twitter Spaces

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