News & Resources

Maximise your online marketing strategy

Contact Us - Let's discuss some ideas

Honeyweb Blog / Social Media

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How to Make Custom Frames for Facebook Stories to Promote Your Business in Photos and Videos

Do you want to visually brand your Facebook Stories and profile photos to promote your business - and let your fans and customers in on it, too?

With the Facebook Camera Effects platform and its Frame Studio feature, you can design a custom frame that overlays your Facebook content - videos, photos, and profile photos. 

Frames are a creative way for people to have fun and show their support for you and your business. 

By Andrew Macarthy
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

How to Make Custom Frames for Facebook Stories to Promote Your Business in Photos and Videos

READ FULL ARTICLE

5 Reasons Why Your Business Should Consider Facebook Stories for Pages

Last week, Facebook announced that Facebook Stories, their Snapchat clone within their main app, would soon be made available to all Pages, meaning brands will be able to make use of the option in addition to regular users.

You’re probably thinking ‘so what?’ Few people seem to use Facebook Stories anyway, and many see it as an annoyance, a step too far in Facebook’s efforts to quell Snapchat. 

Opening it up to brands likely won’t have any significant impact, right? 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

5 Reasons Why Your Business Should Consider Facebook Stories for Pages

READ FULL ARTICLE

3 Facebook Ad Tools for Better Targeting

Want to refine your Facebook ad targeting?

Looking for tools to better identify your most valuable Facebook customers?

You’ll find three tools that give you a more complete picture of whom your ad audience is, what they’re doing on your site, and how much they’re worth.

By Bill Widmer
socialmediaexaminer.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

3 Facebook Ad Tools for Better Targeting

READ FULL ARTICLE

4 Tips to get up to 37% better CPIs with Instagram’s Story app install ads

Just a few months ago, Facebook added the ‘app install’ objective to Instagram Stories' ads.

In a world of shrinking attention spans and in-the-moment content, Instagram Stories ads present app advertisers a unique opportunity to extend their user acquisition efforts.

That opportunity, however, comes with a whole new set of expectations and rules.

Sponsored by Bamboo
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

4 Tips to get up to 37% better CPIs with Instagram’s Story app install ads

READ FULL ARTICLE

Instagram’s Changing the Look of Their Ad CTAs to Better Merge with User Feeds

Instagram has announced an update to their call to action buttons on promoted posts

Which will see Instagram ads become a little more subtle - a change that may help them push more ads into user feeds.

Last September, Instagram rolled out an update to their ad CTA buttonswhich saw the action prompt turn blue whenever a user rested on the ad for four seconds or tapped on the profile name.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Instagram’s Changing the Look of Their Ad CTAs to Better Merge with User Feeds

READ FULL ARTICLE

Facebook Is Adding New Custom Audience Options to Improve Ad Targeting

Facebook’s adding two new Custom Audience creation options, with ‘Dwell time’ and ‘Link sharing’ added to the listing for some users.

First spotted by The Next Web’s Matt Navarra, the new options provide more ways to hone in your Facebook ads on likely more responsive groups.

With ‘Dwell time’, you can create a list of users who ‘have spent time viewing your display adverts on Facebook or Instagram’.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

Facebook Is Adding New Custom Audience Options to Improve Ad Targeting

READ FULL ARTICLE

How to Turn Twitter Followers into Loyal Repeat Customers [Infographic]

For businesses, social media offers a unique way to increase brand awareness

Connect with new and existing customers, and discover what’s happening in the community, the world, and in a given industry.

Twitter specifically helps provide efficient customer service in the form of 140-character, real-time responses. 

By Irfan Ahmad
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

How to Turn Twitter Followers into Loyal Repeat Customers [Infographic]

READ FULL ARTICLE

Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.

Testimonials

"Honeyweb has provided the Glenelg Football Club with a business solution that enables us to reach our members in a professional and efficient manner. The whole process is straightforward and also provides us with detailed reporting to ensure we are maximising our opportunities"

Steven Barrett
Glenelg Football Club

Steven Hamilton - Honeyweb

Do you want more Sales/Leads & Customers?

We are motivated by what we do and would love the opportunity to discuss some ideas with you.

Contact me direct on 0417 871 661 or click here to start the conversation
Remember, online marketing is targeted, accountable and affordable.