Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Set Up Your Instagram to Compensate for Facebook Zero
A little over a month ago, Facebook made a big announcement and everything went just a little insane.
This announcement was Facebook Zero, a new algorithm update that will take the trickle of declining organic reach and turn it into a near avalanche.
Businesses, brands, and marketers all panicked a bit, and rightfully so. That’s some big news.
By Ana Gotter
adespresso.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Integrate Shopify With Facebook
Do you want to sell your Shopify products and services on Facebook?
Looking for tips to help?
In this article, you’ll find four tips to integrate a Shopify store with your Facebook (and Instagram) marketing.
By Ana Gotter
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Talking About Women in Social Media [#SMTLive Recap]
In celebration of Women's History month, #SMTLive Twitter chat dedicated to all the amazing women working in social media.
Last year's "Women in Social Media" chat was such a huge success, we knew we wanted to do it again.
This time we asked the Social Media Today influencer women -- Lucy, Deborah and Vanessa -- to join me to co-host and lead the chat.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Talking About Women in Social Media [#SMTLive Recap]](https://www.honeyweb.com.au/uploads/blog/shutterstock_249028750.jpg)
Why Instagram Contests Rule - and How to Play by the Rules [Infographic]
Instagram contests can be a great way to increase brand awareness, and boost your following, while also providing you with UGC that you can use in other campaign elements and marketing efforts.
But just like parent company Facebook, Instagram does have a range of rules and regulations around their on-platform contests, which brands need to follow to avoid potential penalty.
And while Instagram's rules are not as stringent as Facebook's, you still need to be across them.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Why Instagram Contests Rule - and How to Play by the Rules [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_571919797.jpg)
LinkedIn Provides Data on Top Performing Content on their Platform in 2017
With Facebook putting the squeeze on organic reach for Pages yet again, more businesses are looking to alternate platforms to augment their traffic losses.
LinkedIn is one of the platforms many are giving a second look, and that consideration has been given a boost by recent stats on content activity on the platform.
According to LinkedIn’s data, comments, likes and shares on the platform are up more than 60% year-on-year, while mobile referral traffic from LinkedIn has more than doubled for many sites.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Instagram Provides Tips on Creating Effective Vertical Video Content
Whether you like it or not, the data suggests that users are warming to vertical video – and as such, it’s likely worth considering in your video content efforts.
Snapchat has obviously lead the way with the vertical format
The platform made a big push with its ‘3V’ video advertising, and has popularized the vertical format, particularly among younger audiences, where Snap still holds significant influence.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Signs New Streaming Deal with MLB, Boosting its Video Content Push
After making a big noise about their broadening video ambitions, Facebook’s video content push seems to have eased off a little in recent months.
That, in part, would appear to be due to poorer performance of their Watch platform than expected
Facebook has struggled to monetize Watch content, with ad demand remaining low due to an overall lack of audience interest in the initial round of Watch-exclusive programming.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
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