Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook’s Latest Controversy Could Change the Platform - and Social Media Itself
The latest controversy surrounding the misuse of Facebook data by controversial advertising/lobbying group Cambridge Analytica.
To quickly get you up to speed, former Cambridge Analytica staffer Christopher Wylie has come forward with allegations that the company used personal information on American voters
Gleaned from Facebook by academic researchers, in order to hyper-target Facebook ads and content which aimed to manipulate people’s psychological leanings to influence the outcome of the 2016 US Presidential Election.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
3 Examples of How Social Media Influencers Can Hurt Your Business
When you choose social media influencers, you don’t just want to go for the biggest fish in the pond.
You want to choose influencers who align with your brand and company culture.
You also want to make sure that you craft smart and non-offensive campaigns with those influencers - or the backlash can be fierce.
By Tabitha Jean Naylor
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
The Most Important Facebook Contest Rules for 2018 [Infographic]
Facebook often changes its terms and conditions, so if you’re planning a Facebook contest in 2018, make sure you’re up to speed on their currentrules.
A better idea? Don’t run your contest on Facebook.
Don’t install your contest as a “tab” or app. Don’t ask people to “comment to win” or “like to win.”
By Dana Kilroy
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![The Most Important Facebook Contest Rules for 2018 [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_574082128.jpg)
LinkedIn Releases New Guide to Optimizing Your LinkedIn Ad Campaigns [Infographic]
With Facebook putting the squeeze on organic reach yet again, many businesses are looking for alternatives to help them soften the blow of potential traffic losses.
One of those platforms getting a second look is LinkedIn - the professional social network recently reported that comments, likes and shares are up more than 60% year-on-year
As it looks to boost content exposure and generate more engagement within the app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![LinkedIn Releases New Guide to Optimizing Your LinkedIn Ad Campaigns [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_301955957.jpg)
Twitter’s Reportedly Working on a New, Snapchat-Like Ad Option
Could Twitter also be working to challenge Snapchat?
That’s the word from CNBC, which has reported that Twitter's “working on camera-first feature that could change the emphasis on the platform from text to video and images”.
The info comes via agency executives who are familiar with the in-development product.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Pinterest Releases New Report on How Women Use the Platform for Purchase Planning
Pinterest has released a new report into how women aged 25-54 use the platform, a segment they’re calling ‘the deciders’.
Why is this group ‘the deciders’?
And Pinterest has some pretty impressive stats on offer – first off, Pinterest says that their platform reaches 83% of all women 25-54 in the US - more than Instagram, Snap and Twitter.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
The Ultimate Social Media Image Size Guide for 2018 [Infographic]
Are you just getting started with a social media strategy for your business?
Need help creating images to fit each social network?
Postcron share the image sizes you need to know in this infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![The Ultimate Social Media Image Size Guide for 2018 [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_193510109.jpg)
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