Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook’s Working on a Powerful New Ad Targeting Option - But Will it be Released?
It feels somewhat uncomfortable to be talking about Facebook’s advanced ad targeting since the Cambridge Analytica scandal
As if, by discussing a potential new feature, you’re somewhat complicit in their dubious data mining.
But advanced data is the key benefit of social media marketing, it’s the new process that marketers have had to learn, becoming amateur data scientists themselves, along with promoters.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
The Biggest Social Media Changes So Far in 2018 - And How to Keep Up
While social media is undoubtedly a powerful marketing tool, it also exposes your brand to intense competition.
If you aren’t staying up-to-date with the latest trends and changes, you’ll likely lose ground to your competitors - Facebook, Twitter, LinkedIn, and others.
Here’s a look at some of the most notable social media changes so far in 2018.
By Albizu Garcia
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
What Did We Learn From Zuckerberg’s Congressional Testimony?
So what did we learn from Mark Zuckerberg’s 10 hours of questioning by US Congress this week?
Not much – at least not outside of what we already knew.
Facebook made errors, Facebook allowed user data to be mis-used, and now, Facebook’s working on ways to stop it happening ever again.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Tips for Creating Amazing Facebook Canvas Ads in 2018
Want to up your Facebook game? Facebook Canvas is a great way to do it.
Competition for user attention is stiff on Facebook, so brands need to be using every tool in their arsenal to be standing out.
Facebook Canvas is a type of interactive post (or ad) that stands out in a user’s mobile newsfeed.
By Ana Gotter
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Job Search 2018: PR and Social Media Job Trends [infographic]
Are you looking to build a career in public relations and social media?
If so, it's worth keeping track of what skills are in demand, which new ones might be popping up, where the jobs are, and how to focus your ambitions with realistic expectations.
To help with this, the team from Meltwater teamed up with job search giant Monster to create this new report on the latest social media and public relations job trends.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Job Search 2018: PR and Social Media Job Trends [infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_374194735.jpg)
Twitter Endorses ‘Honest Ads Act’, Along with Facebook
While Mark Zuckerberg was facing questions from politicians, Twitter announced that it’s endorsing the Honest Ads Act, which is seen as a major stepping stone for the bill.
What does that mean?
The Honest Ads Act was introduced last October, and it basically sets out specific transparency requirements for social media platforms, websites and ad networks which see more than 50 million unique visitors a month.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Could Snapchat be Looking to Switch Back to a Chronological Feed?
Could we be seeing the beginnings of a shift away from algorithms and back to real-time feeds?
Recently, we saw Instagram move to show more recent content in its main feed, in response to user criticism of the algorithm-defined listings
And now, Snapchat’s also reportedly conducting a new test in which some users have been switched back to chronological order, as opposed to their algorithm determined feed.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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Testimonials
"Honeyweb have been fantastic in growing Trader’s social media and web presence in the electrical industry and our overall understanding of its most effective use to engage and connect with our customers – electrical contractors and electrical wholesalers. We have some much more we are doing together in 2017 to communicate even more effectively with our audience in building our brand. Honeyweb ‘hold your hand’ in devising the right strategy for your business and over time they have understood the language and channel of our business and are now writing much of our copy as an extension of our marketing team. "
Paul McFarlane
Trader - GSM Electrical (Australia) Pty Ltd
