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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

By 2020 Half Of All Business Revenue Will Be Digital & Most Are Unprepared

Think of it as the digital majority moment, the point when most revenues are influenced by digital. In the retail sector it’s already true. Now a new report suggests that by 2020 digital will influence 47% of revenues across a wide range of industries according to the study by Forrester research and Odgers Berndtson.

In turn this is drive the global B2B ecommerce market revenues into the stratosphere with Forrester prediction $1.3 trillion in sales with five years.However the grim conclusion of the study’s authors is that most of today’s companies are unprepared for this change. Despite this, executives are hugely optimistic about how digital will change their business according to Nigel Fenwick, writing on a Forrester blog.

By 2020 Half Of All Business Revenue Will Be Digital & Most Are Unprepared

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Google Has Spoken: Here Are Your Top Searches From 2015

Oh Australia, you absolute weirdos. The year is coming to an end and you’re still unsure of who the Prime Minister is and how to screenshot.

Yep, Google has released its Year In Search: The Moments That Defined 2015.

Google Has Spoken: Here Are Your Top Searches From 2015

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AdWords Optimization Made Easy With These 3 AdWords Workouts [GIFOGRAPHICS]

Have you ever heard about the 10,000 hour rule?

It’s a rule that Malcolm Gladwell coined that says in order to be really good at something, you have to put in 10,000 hours of deliberate practice. I don’t know about you, but as a lifelong student of PPC marketing, I feel exhausted just thinking about that.

AdWords Optimization Made Easy With These 3 AdWords Workouts [GIFOGRAPHICS]

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How to Make New AdWords Conversion Reporting Work for You

Website visits and ad clicks don't matter if you aren't scoring conversions. But how do you know if you're targeting the right audience to get the desired conversions?

Ads are meant to produce traffic, which is meant to convert into revenue. For this reason, it's much more valuable to bring in a smaller, qualified audience than it is to attract millions of unqualified visitors. If only there was a way for marketers to know exactly what's working when optimizing content and messaging for the right audience … 

Well, there is.

How to Make New AdWords Conversion Reporting Work for You

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Behind Every Click, There’s a Person [PODCAST]

Every marketer (and their mom) knows the importance of running campaigns that are data-driven.

But if you’ve got your head down optimizing for conversions, you can become blinded by that data and forget that behind every click, there’s a person.

Behind Every Click, There’s a Person [PODCAST]

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Google and Yahoo Ad Platform Updates Mean Marketers Need to Adapt

2015 may not be over yet, but it's already been a year of changes for advertising giants Yahoo and Google. With companies like Facebook amping up the competition in terms of advertising platforms, well-established players are continuing to innovate to stay at the forefront of the industry.

This year, Yahoo has introduced a partial shift [Opens in a new window]  from the Yahoo Bing Network to Yahoo Gemini, which gives Yahoo the ability to start selling ads for its search properties and gain more control. More recently, Yahoo also rolled out the new BrightRoll brand [Opens in a new window] , under which all of its programmatic tech has been consolidated. This includes Yahoo data and Flurry analytics, programmatic buying services for Yahoo channels, and more.

Google and Yahoo Ad Platform Updates Mean Marketers Need to Adapt

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Bring Your AdWords Campaigns Back from the Dead with Keyword Insertion

If you want to be successful with PPC ads, you need to demonstrate that you understand what prospects are looking for and serve up a relevant ad experience to match.

If you fail to communicate a cohesive message or fulfill the promise you make with your ad, you could face some nightmarish consequences. (Even scarier than that time you accidentally sent out a marketing email with the intro “Hey <FIRST_NAME>.”)

Bring Your AdWords Campaigns Back from the Dead with Keyword Insertion

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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.

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