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Honeyweb Blog / Ecommerce

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Five Online ‘Must Dos’ From A Business Named “The Future Of Retail”

There’s a saying that does the digital rounds that says buy something for $5 and sell it for $10 online and you’ll fast have a successful business. But as any online retailer will tell you, it’s probably not as simple as that, particularly if you’re selling something as personal as jewellery.

However, that hasn’t stopped the US online retailer BaubleBar having success in the lady bling business and the company’s vice president, Amy McDowell, is in Australia revealing the secrets of the company’s fast and global success.

Five Online ‘Must Dos’ From A Business Named “The Future Of Retail”

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SBS News > Australian Online shopping is Booming

Australian Online shopping is Booming with more than16 billion spent with a click of the button last year.

Note: the story starts at 15:07.

SBS News > Australian Online shopping is Booming

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SBS News > Over 65s enjoy online shopping spree

New data shows that the over 65s are becoming more frequent users of online shopping, with groceries their favourite purchase.

Online shopping is proving a big hit with over 65s, particularly when it comes to buying groceries. While shoppers aged 25 to 54 dominate online shopping, the number of over 65s choosing to splash their cash on websites has been steadily growing for nearly a year.

SBS News > Over 65s enjoy online shopping spree

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The top discoveries from 2014 (over 300 tests) applied to your pages (with Flint McGlaughlin)

In this Web clinic replay, Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, will walk you through a case study in which an ecommerce company tested two versions of a product page and saw dramatically different results.

McGlaughlin will explain not only which elements impacted the conversion rate of the experiments run in our labs, but also the cognitive psychology behind the results. He will then apply the transferrable key principles from these tests to audience-submitted pages to give you ideas for improving your own website.

The top discoveries from 2014 (over 300 tests) applied to your pages (with Flint McGlaughlin)

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Australian Retail Ecommerce Sales to Top $10 Billion in 2015

Retail ecommerce sales will account for 4.5% of retail sales in the country this year.

This year, retail ecommerce sales in Australia will rise 14.4% to pass $10 billion, or 4.5% of total retail sales in the country, eMarketer estimates. Low double-digit gains will continue through 2017, and by 2018, ecommerce sales will total $14.52 billion and represent 5.6% of retail sales in Australia. 

Australian Retail Ecommerce Sales to Top $10 Billion in 2015

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Australians Are APAC’s Most Avid Digital Buyers

Clothing, shoes and accessories are Australians’ top digital purchase category

According to research from Carat and Dentsu Aegis Network, digital buyers in Australia are more likely than those in a variety of other Asia-Pacific markets to buy items in every category studied via digital channels.

Australians Are APAC’s Most Avid Digital Buyers

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Australia’s Digital Buyers Look Overseas for Purchases

Young, male digital shoppers most likely to buy from abroad

More than one-quarter of digital buyers in Australia have made purchases from overseas, according to June 2014 research from marketing services firm Sensis. Men were somewhat more likely than women to have done so, and the youngest online buyers were especially enamored of purchasing from abroad.

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