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Honeyweb Blog / Ecommerce

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Australian Retail Ecommerce Sales to Top $10 Billion in 2015

Retail ecommerce sales will account for 4.5% of retail sales in the country this year.

This year, retail ecommerce sales in Australia will rise 14.4% to pass $10 billion, or 4.5% of total retail sales in the country, eMarketer estimates. Low double-digit gains will continue through 2017, and by 2018, ecommerce sales will total $14.52 billion and represent 5.6% of retail sales in Australia. 

Australian Retail Ecommerce Sales to Top $10 Billion in 2015

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Australians Are APAC’s Most Avid Digital Buyers

Clothing, shoes and accessories are Australians’ top digital purchase category

According to research from Carat and Dentsu Aegis Network, digital buyers in Australia are more likely than those in a variety of other Asia-Pacific markets to buy items in every category studied via digital channels.

Australians Are APAC’s Most Avid Digital Buyers

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Australia’s Digital Buyers Look Overseas for Purchases

Young, male digital shoppers most likely to buy from abroad

More than one-quarter of digital buyers in Australia have made purchases from overseas, according to June 2014 research from marketing services firm Sensis. Men were somewhat more likely than women to have done so, and the youngest online buyers were especially enamored of purchasing from abroad.

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4 Strategies to Drive More E-Commerce Sales With Your Facebook Ads

Do your e-commerce ad campaigns make you feel like you’re wasting cash? These strategies will help you get better ROI on your Facebook ads. Image by alles-schlumpf via Flickr.

With more brands advertising their products on Facebook every year, competition for ad space is crazier than ever. And with higher competition comes higher ad prices (an 123% increase over the last year, according to the Wall Street Journal).

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Check out the new Kewco Bathroom Products ecommerce website designed and constructed by Honeyweb

Kewco is a South Australian family owned and operated company, established in 1954.

Kewco manufacture a large range of quality custom made Shower Alcoves, Security Doors, Security Windows, Mirrors and Cabinets. The extensive showroom will provide any home renovator or builder with all that is needed for the bathroom, kitchen and laundry. Call into the showroom to select from a large range of Vanity Units, Taps, Toilets, Basins, Baths, Bathroom Accessories, Laundry Troughs and even the Kitchen Sink.

"We would like to thank the team at Honeyweb for our fantatsic new ecommerce website. Steven’s understanding of what makes a ecommerce site work was key in our decision to go with Honeyweb and we werent dissapointed.

The design and functionality is great and the fact Honeyweb are a completed online marketing agency means we also went with a Facebook page and we are now looking at SEO to ensure our customers find us on Google."

Grant Walter
Managing Director

Launch Website

Local retailers battle international fashion brands opening in Australia (ABC 7:30 Report).

Already battling cautious consumers and online shopping, local retailers are now having to cope with an influx of major international brands coming to Australia.

There's a retail war going on in Australia. It's large and prestigious international retailers versus local businesses, and as Greg Hoy reports, the two worlds are colliding in a big way.

Watch Report

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"If you are looking at ways to keep in touch with your client bases electronically and have found it a bit of a difficult and daunting process. Alisa and I used the following service provider to help us establish templates for our Winery's newsletter. Steve is an easy person to deal with and makes this technology stuff user friendly and we were impressed with the functionality it delivers. We also use it at the Sturt Football Club"

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Steven Hamilton - Honeyweb

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