Honeyweb Blog / Conversion Centred Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The 10 Most Common SEO Mistakes E-Commerce Sellers Make
E-commerce continues to grow in popularity around the world, as 44% of online shoppers start their buying process with a search engine.
And as such an important purchase channel, you would think e-commerce businesses are ensuring SEO is their most effective digital marketing tool – but that’s often not the case.
SEO is the fifth most effective digital marketing tool for e-commerce acquisition and retention. Social media, email marketing, and other avenues are more effective all around.
So what’s with the disconnect?
By Andrew Raso
searchenginejournal.com
7 Black Friday and Cyber Monday Landing Page Examples [with critiques]
It’s that time again: Holiday shopping season.
And every business is trying to take advantage of the billions of consumer dollars that will be spent over the next four weeks.
By Eric Sloan
unbounce.com
![7 Black Friday and Cyber Monday Landing Page Examples [with critiques]](https://www.honeyweb.com.au/uploads/blog/7_Black_Friday_and_Cyber_Monday_Landing_Page_Examples.jpg)
7 Web Form Optimization Insights from Testing Hundreds of Forms
As marketers, we spend countless hours acquiring traffic and crafting persuasive content, but too often we drop the ball at the final stage of the lead gen funnel – the form.
We’ve all heard stories about the impact that forms have on conversion rates, like how Expedia made an extra $1 million per year by removing one field on their form or how Marketo received 34% more leads by experimenting with their form length.
By: Marcus Taylor
conversionxl.com
Homepage Optimization: 5 Marketing blind spots that inhibit conversion (and how you can correct them
In this video, Flint McGlaughlin, Founder and Managing Director, MECLABS Institute, talks about the blind spots inherent in the InnocareHealth homepage and how to correct them.
We all have blind spots. Some of us more than others. But if we’ve learned anything from the last 100 years or so of marketing and advertising, it’s that marketers have some of the worst blind spots imaginable.
By Paul Cheney
marketingexperiments.com
Checkout Optimization: How Do Trust Seals Affect Security Perception? [Original Research]
This study, conducted through ConversionXL Institute, is the first of a two-part series exploring security perceptions on checkout pages. We compare the effectiveness of six popular trust badges on an actual checkout page.
This 2-part study looks at a similar issue as our previously published study on “trust symbol perceptions,” but in a specific part of the shopping experience: the checkout page. Since the checkout page is where people share sensitive credit card information, it’s an appropriate place to measure feelings of security and trust.
By: Ben Labay
conversionxl.com
![Checkout Optimization: How Do Trust Seals Affect Security Perception? [Original Research]](https://www.honeyweb.com.au/uploads/blog/Checkout_Optimization_How_Do_Trust_Seals_Affect_Security_Perception.jpg)
A Quick Primer on B2B Conversion Optimization
Conversion optimization is a little different if you’re in B2B.
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea.
By: Alex Birkett
conversionxl.com
How to Optimize for a Lasting Positive Memory
Every company wants their visitors (i.e. potential customers) and customers to leave their site with a lasting positive memory. Of course, that’s much easier said than done when you consider technical issues, copy confusion, price barriers and the like.
If you want to bring a smile to people’s faces when they hear your company name, you’ll need to understand how memory works and how you can design for it.
By: Shanelle Mullin
conversionxl.com
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