Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 ways luxury brands are reinventing their appeal
The minds, hearts, and hands that create luxury are true champions of creativity in service of the imagination. They bring artistry to their work. They make emotional connections, liberate dreams and engage people in the art of fine living with stories and experiences that go beyond the surface of the object itself.
Branding of luxury goods is at its best when it, too, looks beyond the surface of wealth and opulence. Here are four ways that luxury brands are bringing captivating, artful, and even surprising stories to the fore and reaching new customers in the process. These are outstanding examples of the new luxury codes.
Why Your AdWords Competitors Are Making More Money Than You
Don’t go green with envy over the success of your competitors’ Adwords campaigns.
I know, that’s a pretty harsh headline. But it’s true. Some of your AdWords competitors are making more money than you.
Whether you’re trying to generate leads, get new SaaS users or make ecommerce sales, there’s an AdWords competitor out there who’s able tospend more than you to acquire new business while also making more money at the same time.
Nurturing Leads With Social: How to Warm Up Your Following
Do you engage with your customers and prospects on social media? Want tactics to warm up your leads?
To discover how to move people from fans to customers, I interview Kim Walsh-Phillips.
How to Get Started with Google Tag Manager (Part 1)
As an optimizer, it’s your responsibility to understand the implementation and analysis of digital analytics. Gone are the days of relying on the IT department to help you with basic analytics tracking. [Tweet It!]Fortunately, Google Tag Manager makes it easy.
Still, many optimizers don’t use Google Tag Manager (or any tag manager, for that matter) because it looks daunting. The truth is that once you understand the basics, it essentially becomes a second language.
How To Increase Perceived Value (and Charge More)
Perception isn’t always the same thing as reality, even when it comes to something as supposedly objective as your product’s value.
In fact, the perceived value of your product is fairly malleable. There are countless studies as well as anecdotes that support the notion that you can tweak small things to increase your product’s value perception.
How to Advertise on LinkedIn
Are you looking for more leads from LinkedIn? Want to use LinkedIn ads to help?
LinkedIn’s advertising platform lets you reach highly targeted groups of professionals with your customer acquisition message.
In this article you’ll discover how to use LinkedIn ads to reach the most relevant professional audiences for your business.
Lessons Learned from Year 1 of the Call to Action Podcast [PODCAST]
The first year of becoming a parent is a rollercoaster of emotions, from terror to pure joy and everything in between. You can’t sleep, you don’t have time to eat and you go from laughing to crying in mere seconds. But in the end it’s all worth it, because like every proud parent, your podcast’s achievements become your own.
Nope, that wasn’t a typo. We’re talking about a different kind of baby, one you can download on iTunes.
![Lessons Learned from Year 1 of the Call to Action Podcast [PODCAST]](https://www.honeyweb.com.au/uploads/blog/Lessons_Learned_from_Year_1_of_the_Call_to_Action_Podcast_PODCAST.jpg)
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