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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Deloitte’s Innovation Predictions: Print Is Not Dead & Television Will Live On

In 2015 Deloitte predicts innovation to swing from consumer to company; the contactless mobile payments tipping point; and print to be alive and well.

Deloitte predicts the smartphone upgrade market to exceed one billion for the very first time in 2015, the in-store smartphone purchases worldwide to increase by more than 1,000 percent and three billion wireless Internet of Things devices to be shipped, with 95% of them paid for and used by enterprises.

Deloitte’s Innovation Predictions: Print Is Not Dead & Television Will Live On

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4 tech trends modern marketers can’t ignore in 2015

There's a lot of game-changing technology on the horizon. Where should you invest your time and money?

It is an exciting time for marketers. The technology on the horizon is game-changing, not only for consumers, but also for the media, brands, and retailers trying to reach them. It's no surprise that much of this is driven by mobile and the soon to be realized Internet of Things. But what is only hype and what is real? What should you pay attention to in 2015?

4 tech trends modern marketers can’t ignore in 2015

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How to Build a Winning Twitter Ad Campaign

Are you interested in turning followers into customers? Have you considered Twitter ads?

As much as marketers love engaging with people on Twitter, what they really want to know is how to start making a profit from those conversations. Twitter ads are a great way to do that.

In this article I’ll show you four key ways to build a successful Twitter ads campaign.

How to Build a Winning Twitter Ad Campaign

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Does Subliminal Advertising Actually Work?

The BBC devised its own experiment to see whether subliminal advertising actually works. 

On 12 September, 1957, at a studio in New York, a market researcher in the Mad Men mould called a press conference.

James Vicary astonished the assembled reporters by announcing that he’d repeatedly flashed the slogans “Drink Coca-Cola” and “Eat popcorn” throughout a movie, too fast for conscious perception. As a result, he claimed, sales of popcorn had risen 18.1% – and Coke by 57.7%. This, he declared, was “subliminal advertising”.

Does Subliminal Advertising Actually Work?

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The Global Economic Impact of Facebook: Unlocking Opportunities

It's estimated Facebook has enabled global economic impact of $227 billion and 4.5 million jobs around the world. 

Deloitte analysed the contribution Facebook supports as a catalyst for economic activity in ecosystems composed of marketers, app developers, and providers of connectivity. It’s estimated the platform has enabled global economic impact of $227 billion and 4.5 million jobs around the world in 2014.

The Global Economic Impact of Facebook: Unlocking Opportunities

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Best LinkedIn Company Pages in 2014

We’re excited to announce the 10 Best Company Pages of 2014! Through their valuable content, eye-catching visuals, and other impressive tactics, these 10 businesses and organizations are paving the way for what it takes to be a best-in-class Company Page.

Check out the 10 Best Company Pages of 2014 for actionable takeaways from each page that can help take your Company Page to new heights in 2015! 

Best LinkedIn Company Pages in 2014

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8 Trends That Will Make 2015 The Year Of Digital Recalibration

Typically, trends and predictions are supposed to be sexy. They’re supposed to cite the next big thing. They are supposed to be so exciting that they almost become confusing.

I better apologise now because the following isn’t very sexy. Why? It looks back more than it looks forward.

After five plus years of infinite digital growth and innovation (especially due to the social media explosion), the time has come to take stock, embrace the lessons that have been learnt, and use them to develop smarter solutions (which will give creative thinking more chances to shine).

8 Trends That Will Make 2015 The Year Of Digital Recalibration

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