Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Measure Social ROI on Facebook Ads
Are you running Facebook ad campaigns to increase engagement? Wondering how to measure the short and long term impact?
When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify.
In this article you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again.
How to Craft Headlines That Draw People to Your Content
Do your headlines capture the attention of the right people? Need some good ideas to enhance your headlines?
A great headline gets your audience to stop, read and share your content.
In this article you’ll discover four ways to craft stronger headlines to engage your readers.
Five Online ‘Must Dos’ From A Business Named “The Future Of Retail”
There’s a saying that does the digital rounds that says buy something for $5 and sell it for $10 online and you’ll fast have a successful business. But as any online retailer will tell you, it’s probably not as simple as that, particularly if you’re selling something as personal as jewellery.
However, that hasn’t stopped the US online retailer BaubleBar having success in the lady bling business and the company’s vice president, Amy McDowell, is in Australia revealing the secrets of the company’s fast and global success.
Why 84% Of Millennials Don’t Trust Traditional Advertisers
A recent study has found that 84 per cent of 18-34 year olds no longer respond to traditional advertising strategies. Millennials no longer trust traditional advertising platforms-TV, radio and print. Instead they want to engage with brands through the “people-powered market’.
This research, by US marketing and strategy firm The McCarthy Group marketing, was part of a panel discussion during the recent Social Media Week in New York. The forum, led by marketing experts from Crowdtap, Weight Watchers and MRY, discussed the changing dynamic between advertisers and consumers.
How to Use Facebook Video Cards for Business
Do you use your Facebook Profile for business? Want a quick and easy way to say thank-you?
Facebook video cards make it easy to say thanks to clients, employees and business partners.
In this article you’ll discover four ways to use Facebook video cards to strengthen your professional relationships.
Will Facebook’s New Ad Features Help Social Marketers Increase Conversions?
Facebook has been busy rolling out new features for advertisers. After several iterations of AdWords-esque reporting tools (including a brief run with something actually called Quality Score), they have now announced their new Relevance Score.
Just a few days later they announced Product Ads, a new feature that will allow businesses to showcase multiple products.
6 Ways to Use Short Video for Social Marketing
Have you considered sharing short video content as a social marketing tactic? Do you think video is only for the big brands with big budgets?
If you haven’t explored short video for your business, you may be missing out on an opportunity for more reach and shares.
In this article you’ll discover six ways you can use short video to grab attention. With the examples below, you’ll find plenty of inspiration.
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