Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Top 9 Facebook Marketing Questions Answered
Have you got Facebook marketing questions? Are you wondering what the most common Facebook marketing questions are?
Businesses with Facebook Pages often have the same questions.
In this article I’ll dive deeper into frequently asked questions for businesses on Facebook.
Want More Clicks? 3 Brain Science Hacks That Boost Conversions
There's a lot of buzz about brain science today. As humans, we're curious about how our minds work. As marketers, we're always on the hunt for new and better ways to connect with our fellow humans and, by extension, our customers and prospects.
Brain science can make an impact at several points in the marketing funnel — but it's a huge asset when optimizing a call to action (CTA). By leveraging what we know about neuroscience, emotion and human behavior, modern marketers can make small, but strategic changes to their CTAs that drive more sales, make new connections and positively impact their company's bottom line.
The Seven Boxes To Tick For Content Marketing Success
Content marketing supports awareness and demand generation by establishing digital, value-based relationships that give marketers a way to excite and empower existing customers.
It also enhances sales enablement by offering information to those who need it. Whether you’re using an advanced metrics tool or basic analytics, there are fundamental metrics you should always pay attention to when measuring content.
How brands are embracing the new e-commerce world
LEGO, Best Buy, Playtex, and others are taking the time to understand what it takes to succeed online. Discover their best practices for shifting a traditional marketing focus.
Back in the day, shopping and buying were a happy little couple, sharing moments together. "But like any couple, the relationship got complicated over time," said Patrick Cartmel, senior vice president of client service and strategy at HookLogic, in a Spotlight presentation at the iMedia Commerce Summit. "And different parties got involved.
Marketers Embrace Influencer Marketing: New Research
Have you considered reaching out to social influencers to win more credibility and sales? Do you want research to help make the case that influencer marketing works?
In this article you’ll discover the most recent findings about marketers’ perception of influencer marketing and its ability to boost social media marketing efforts.
5 Advanced AdWords Strategies You Can Implement Today
As Google AdWords gets increasingly competitive, we search marketers have to sniff around for treasure.
Sometimes that treasure comes in the form of advanced switches and dials found deep within the AdWords interface – the little PPC campaign tweaks that make your ads more relevant and keep you ahead of the competition.
I’m here to share five of those tips and tricks. Let’s get to it.
Google To Give Non Mobile-Friendly Sites The Punt In Search
Starting today there could be a heap of businesses who have been pushed down the Google search ladder because they don’t have mobile-friendly sites.
The move is being dubbed the ‘Mobilegeddon’, the mobile-friendly-site-apocalypse if you will. So if companies don’t have a site that looks decent on mobile devices, they’ll lose out.
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