Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The 5 Objectives of Content Marketing Strategy
Content marketing has been one of the important marketing strategies in today’s society especially when information for consumers are often overloaded.
Brands are competing aggressively for today’s mass consumers attention when most of the time, massive advertising are often being ignored by the customers. Therefore, content marketing strategy plays a vital role in making today’s customers want to buy your products and services.
The Google -Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results
Tweets now appear for trending topics in a new carousel format. Twitter doesn't earn directly off display but will gain new traffic.
The deal between Google and Twitter to bring more tweets into Google’s search results announced earlier this year is finally delivering on its promise. Google is now showing tweets in a new and more graphical way on mobile devices, with desktop promised soon.
How to Create a Social Media Marketing Plan
Do you want to make personal connections with your customers on social media? Interested in better ways to address their wants and needs?
The key to engaging with your audience on a more personal level is to focus on the right customer, at the right time and with the right employees.
In this article you’ll find out how to create a social media marketing plan to put customers first and improve engagement.
B2Bs Need to Step Up Email Automation
Three-quarters say fewer than half of email campaigns are triggered
Business-to-business (B2B) marketers have email automation work to do, based on March 2015 research by Spear Marketing Group. US B2B marketing executives surveyed were most likely to report that fewer than 25% of their current email campaigns were triggered, limiting them from responding automatically to recipient actions, such as website visits or event registrations, in a “timely and more relevant fashion.” Meanwhile, just one-quarter said more than half of the email campaigns conducted in an average month were automated.
Quick Reference Guide for Facebook Marketers
Want an easy reference to Facebook’s many marketing features? Are you using all that Facebook offers marketers?
In this article I’ll share helpful links to Facebook shortcuts to get the most out of your Facebook pages, ads and groups.
Marketing Lessons From The Mayweather-Pacquiao Fight
While the Mayweather-Pacquiao clash may have been dubbed the fight of the century, a former sports marketer and now CMO Council bigwig reckons many marketers have a bigger stoush in front of them if they’re to survive.
Speaking to B&Tprior to the release of new research from Adobe and the CMO Council yesterday, Liz Miller said that marketers had to fight the rest of the c-suite and train them “to refrain from asking questions like should we sponsor a golf tournament?”
The Audience Is King And The Age Of Print Is Over: Kim Williams
All the power has shifted to the audience and media businesses who can’t get their heads around that simply won’t survive.
That’s the view of media veteran and former CEO of News Corp Kim Williams who has given a wide-ranging interview to B&T.
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