Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
New Report Claims YouTube Beats TV When It Comes To Reaching Younger Crowds
A new study from Google in the UK has touted YouTube’s horn as bigger than TV when it comes to advertising.
The latest study was released yesterday, and combines data from online measurement firm comScore and UK TV ratings company BARB, and is giving free-to-air TV a run for its money when it comes to, well, its money.
[Hannah Edensor]
Posted by HANNAH EDENSOR
Facebook Provides New Tools to Link Your Online Ad Efforts to Offline Sales
Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes, how does that convert to sales? So you’ve managed to up your total Instagram hearts, what does that mean for the bottom line? Because the connection between social interactions and conversions is often indirect, it can be difficult to accurately pinpoint how your efforts are paying off, a task made even more complex by the modern purchase journey, which often involves consumers moving between several devices before they buy.
But it is possible to connect the dots. Smart companies are evolving their data collection processes to better link people’s online personas to their offline actions, that’s why stores are so keen to get you to sign-up for loyalty schemes, that’s why e-mail addresses are so valuable to retailers. Once they have your digital 'fingerprint', they can trace it back, they can target you with ads, they can record your purchase history. Such efforts are the next evolution of social media marketing, because despite the huge rise in online shopping, 85% of consumers still prefer to shop in-store, and a massive 90% of retail sales still take place in a physical location.
8 Instagram Tools to Create, Manage, and Analyze Your Marketing Results
Are you ready to improve your Instagram marketing? Wondering which tools can help you?
To build a successful Instagram marketing presence, you need to have the right tools for the job.
In this article, you’ll discover eight tools to create, manage, and analyze your Instagram marketing.
Advertising Adds $40 Billion PA To The Aussie Economy: Comms Council Report
Is the reason you work in adland the fact it’s full of attractive people and you can often drink at your desk? Well, now there’s another reason to to be cheerful, you’re adding $40 billion to the economy every year, apparently!
According to a report by Deloitte Access Economics and commissioned and released this morning by The Communications Council, advertising spend contributes $40 billion a year to the Australian economy, or two per cent of the country’s gross domestic product (GDP).
[B&T Magazine]
Posted byB&T MAGAZINE
Australia’s Media Future: Why We’re Going ‘Off’ TV & Have Lost Trust In The ‘Old School’ Media Players
Aussies increasingly want to get their news from niche sources (think podcasts and docos), 20 per cent of us no longer watch any TV whatsoever, and we’re increasingly distrusting of the ‘old school’ media players.
That’s just a few of the challenging findings of the bi-annual Mind And Mood Report by Sydney-based research firm Ipsos.
[John Bastick]
Posted byJOHN BASTICK
“Search: It’s Not Always Glamorous But It Is Imperative”
Too often marketers can look down their noses at Search Engine Marketing and underestimate the importance of search in their strategies and budgets.
Deb O’Sullivan (pictured below), Head of Strategic Sales at Microsoft Search Advertising, agrees that most Aussie marketers have a competent enough search strategy for their brands, however, it can be overlooked for more “glamorous” (and costlier) initiatives such as insistent TVCs or print advertising.
[B&T Magazine]
Posted byB&T MAGAZINE
Seven Biggest Fibs Ever Told About SEO
For anyone seeking insight into the ever-changing world of SEO, the all-knowing Internet is a vital repository of knowledge and wisdom. But digital truth-seekers should tread with caution, says Octos MD Nital Shah, because for all of its riches, the Internet can also be a dicey hive of SEO misinformation.
Online, so-called experts say lots of things about search engine optimization. Some of it rings true, and some of it sounds more like a thinly veiled, misguided sales pitch. To set the record straight, I’ve compiled this hit list of the seven dodgiest SEO tips in circulation. If anyone tries to sell you one of these lemons, steer clear.
[B&T Magazine]
Posted byB&T MAGAZINE
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