Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
So Long, Third-Party Advertising?
Paid advertising is about to change in a big way.
With Apple’s latest iOS update, iPhone users will be able to opt-out of tracking on apps. (Heck, they’re invited to opt out.)
Assuming that most folks will choose to keep their data private, these people will essentially become ghosts when it comes to paid campaigns on platforms like Facebook and Instagram.
By Carla Lynn
unbounce.com
Honeyweb are your local digital advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
2020 Was a Challenging Year for Small Businesses — Especially Those Run by Women and Minorities
2020 was a challenging year for small businesses.
Many closed their doors either temporarily or permanently, and many that stayed open struggled financially.
Facebook has listened to small businesses in the United States and around the world to find out how they are coping and what they need.
By Sheryl Sandberg
about.fb.com
Honeyweb are your local business marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Celebrating Black Movements: Black Girl Magic
Black Girl Magic was born as a way to celebrate the beauty, power and resilience of Black women.
Now it’s transformed into a mantra for every generation.
Here are the stories of two of them.
By FB
about.fb.com
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Three quick case studies about finding the right (internal and external) platform for your brand
A platform – quite literally – is the foundation for everything else that is going on.
Think of a platform at a train station. A viewing platform. Or the inaugural platform.
Explore a company that used Facebook Groups as its discovery platform, YouTube as a lead gen platform.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Targeting And Retargeting: What You Need To Know
When you get served up an ad online, it has been delivered based on several different data points.
When it comes to digital advertising, the terms ‘targeting’ and ‘retargeting’ are often used interchangeably.
Here's expert tips to improving your targeting and retargeting.
By B&T MAGAZINE
bandt.com.au
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
2021 Health & Wellness Trend Forecast Series
Garner insights on six key predictions throughout each of these topics.
Check out Healthline Media's three part series with top trends in health and wellness.
Learn how your brand can add their voice to the conversation around empowering people's health.
By healthlinemedia
healthlinemedia.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
YouTube Releases ‘Shorts’
YouTube’s new short-form video format ‘Shorts’, has made its official beta launch in the US.
In YouTube’s answer to TikTok, ‘Shorts’ allows users to make videos up to 60 seconds long.
The platform has made deals with a number of record companies, meaning users have access to a massive discography of songs.
By KATHLEEN FARMILO
bandt.com.au
Honeyweb are your local video marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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