Honeyweb Blog

Psychological Backfiring: What No One Tells You About Neuromarketing

You’ve read about color psychology, system one and two, emotional persuasion, etc. I know you have because it’s everywhere. It’s on KISSmetrics, Forbes, Entrepreneur, Inc., Help Scout, HubSpot… you name it. Hell, we’ve covered some of these topics ourselves.

Why? Well, because many psychological triggers do, in fact work. But there’s another side to using psychology online that almost no one is talking about: backfiring.

Psychological Backfiring: What No One Tells You About Neuromarketing

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How to Measure Social Media Using Google Analytics Reports

Do you want to see how social media impacts your business? Want to learn how Google Analytics can help?

In this article you’ll discover four ways you can use Google Analytics to measure the impact of your social media marketing.

How to Measure Social Media Using Google Analytics Reports

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How To Land A Customer When They’re On Multiple Devices At Once

In this guest post, Kent Toh, the Strategic Services Manager at Kenshoo in Hong Kong, says we’re using more devices not less and that can throw-up some unique challenges for marketers…

A clear cross-device strategy is more important than ever. While there are increasingly more smartphone users and tablet owners, most digital consumers are not necessarily planning on replacing one type of device with another. Rather, they are using multiple access points to get online.

How To Land A Customer When They’re On Multiple Devices At Once

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Why Google’s All Set To Shape SEO & How Your Brand Will Be Left Behind

In this guest post, John Vlasakakis (pictured below), co-founder and senior strategist at digital marketing firm GMG Digital, says things are dramatically changing with SEO and brands and marketers need to get up to date and fast…

This year will see Google continue to shift Search Engine Optimisation (SEO) away from being a ‘cat and mouse’ game where SEO specialists try to ‘game’ Google’s search algorithms to a practice focused on delivering more relevant, useful and in-depth content to users.

Why Google’s All Set To Shape SEO & How Your Brand Will Be Left Behind

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Facebook Carousel Content: How to Make Your Posts and Ads Stand Out

Want to use multiple images in a single Facebook ad or post? Have you tried Facebook’s Carousel feature?

The Facebook Carousel feature allows you to publish multiple images and links in one post or ad.

In this article you’ll discover how to set up and use Facebook carousel posts and ads in your Facebook marketing.

Facebook Carousel Content: How to Make Your Posts and Ads Stand Out

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Why Your Online Shop Front Is Just As Important As Your Bricks And Mortar

In this opinion piece, Michael Jenkins, CEO of Shout! Web Strategy, says online is now just as important as bricks and mortar for retailers, however, the two should still be treated as separate beasts…

Back in the 80s, 90s and even the early 2000’s an article like this wouldn’t have existed. Fast forward to 2016 and many, if not most, businesses have an online shop front – this is increasingly important given Australians spent roughly $19.2 billion on online retail in the 12 months to February 2016 (source: NAB).

Why Your Online Shop Front Is Just As Important As Your Bricks And Mortar

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7 Ways to Improve Your LinkedIn Company Page

Do you want more exposure for your business on LinkedIn? Are you using your LinkedIn company page to its fullest potential?

LinkedIn company pages let you provide value to your audience while giving them the chance to engage with your business, effectively establishing your credibility as a trusted resource.

In this article you’ll discover seven ways a LinkedIn company page can help your business stand out on LinkedIn.

7 Ways to Improve Your LinkedIn Company Page

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