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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How to Optimize Your Content Marketing Strategy for More Leads

Is your content marketing strategy working for your business, or would you like to generate more leads? Where do you start? How do you find the best ideas?

Elliot Shmukler, former product manager of LinkedIn, pioneered the idea that all optimization tactics stem from one of three basic levers:

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5 Facebook Ad Split Tests to Cut Lead Acquisition Costs

Do you use Facebook ads to promote your business? Are you looking to increase your ROI? 

Online advertising can be the best way to scale the growth of your business. The most important step is to figure out your best targeting options, and the way to do that is through testing. In this article I’ll explain what I’ve learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.

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Is Organic Better for You? It Is When You’re Talking About Site Traffic

Organic search drives more than half of website traffic referrals

When it comes to driving internet users to a website, nothing beats organic search. According to data from BrightEdge, organic search drove 51% of website traffic referrals worldwide during June and July 2014. Meanwhile, display, email and referred search ranked second, with 34% of referrals, paid search third (10%), and social media last (5%). The research monitored data from BrightEdge’s Data Cube, so broader industry metrics may vary.

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5 surprising Twitter marketing facts

Think you know everything about this social media giant? Think again. Here are some interesting Twitter truths.

Twitter is an exceptional place to advertise on social media. The company only keeps inventing new ways to target, serve and reach relevant consumers who use the platform frequently. Twitter believes in data, which is at the core of all the creative innovations it rolls out for marketers.

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7 Landing Page Mistakes That Are Stopping Your Prospects Dead in Their Tracks

Smart marketers create landing pages that tell engaging, seamless stories. Every element of design, copy and social proof plays its part in the narrative and guides the visitor toward your conversion goal.

But not all landing pages have happy endings.

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Roy Morgan Research > On Air vs Online: YouTube takes on the Tube

With YouTube reportedly asking media buyers to think outside the box when it comes to airing TV commercials, the latest data from Roy Morgan Research shows that over half (52%) of YouTube visitors watch little or no commercial TV.

9.2m Australians 14+ (48%) visited YouTube in an average seven days in the year to June 2014, and they are 12% more likely than the average Australian to watch no commercial TV on an average weekday and 7% more likely to watch for less than two hours.

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How to Increase Landing Page Conversions With the Psychology of Desire

Creating desirable offers isn’t rocket science; all you need to do is understand what makes your prospects tick.

Once you understand what they really want, you’ll have the tools you need to create irresistible offers that your prospects won’t be able to pass up.

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.

Testimonials

"We would like to thank Steven and Honeyweb for our fantastic new website and email marketing solution. Having the ability to change content and promotions in-house allows us to keep the site fresh and up to date. Steven really knows his stuff, we have implemented an online marketing strategy rather than just a website. The site has already been a great success and we look forward to working with Honeyweb for many years to come"

Chris Bull
Ecoplus

Steven Hamilton - Honeyweb

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