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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

7 Landing Page Mistakes That Are Stopping Your Prospects Dead in Their Tracks

Smart marketers create landing pages that tell engaging, seamless stories. Every element of design, copy and social proof plays its part in the narrative and guides the visitor toward your conversion goal.

But not all landing pages have happy endings.

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Roy Morgan Research > On Air vs Online: YouTube takes on the Tube

With YouTube reportedly asking media buyers to think outside the box when it comes to airing TV commercials, the latest data from Roy Morgan Research shows that over half (52%) of YouTube visitors watch little or no commercial TV.

9.2m Australians 14+ (48%) visited YouTube in an average seven days in the year to June 2014, and they are 12% more likely than the average Australian to watch no commercial TV on an average weekday and 7% more likely to watch for less than two hours.

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How to Increase Landing Page Conversions With the Psychology of Desire

Creating desirable offers isn’t rocket science; all you need to do is understand what makes your prospects tick.

Once you understand what they really want, you’ll have the tools you need to create irresistible offers that your prospects won’t be able to pass up.

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The Next Big Thing In Responsive Design

Responsive design has to go beyond optimising for different screen sizes. It has to suffuse an organisation's entire culture.

Responsive design, which allows designers and developers to build websites that adapt to every screen size, is one of the most empowering web tools to be adopted in the last decade.

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How to Drive Sales With Content Marketing

Content marketing is very different from other forms of marketing.

With the nature of the internet, you can distribute your messages to thousands of people, with a single click of a button at no cost! It is pretty powerful and the reason why content marketing works, is because it is not all about selling. Unlike other methods that SHOUT Sell, Sell, Sell, producing a piece of content for your customers is more of ‘soft’ way of addressing them and getting your messages across.

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10 Awesome Testing Ideas From the Conversion Pros at Call to Action Conference

When optimizing landing pages and marketing campaigns, many marketers look to the pros for advice.

Conversion rate optimization veterans have spent much time in the testing trenches, where they’ve both triumphed and seen epic conversion fails. Learning from their mistakes can save you hours of trial and error – and many marketing dollars.

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Facebook earnings beat expectations as ad revenues soar

Facebook comfortably beat Wall Street expectations on Wednesday, announcing that its once-struggling mobile business now accounts for 62% of advertising revenues.

“We had a good second quarter,” said Mark Zuckerberg, Facebook's founder and CEO. “Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world.”

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2019 your biggest year yet.

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