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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Companies Still Hostile About Digital Disruption Will “Sleepwalk Into Irrelevance”: Didier Bonnet

Organisations that choose to either not delve into digital and the various technologies available, or even worse, those that are still hostile towards it, have a bleak future and will “sleepwalk into irrelevance” a digital disruption conference has been warned.

Didier Bonnet, senior vice president and global practice leader digital transformation at consultancy company Capgemini told the Daze of Disruption conference in Melbourne this morning that when it comes to technology evolution, we ain’t seen nothing yet.

Companies Still Hostile About Digital Disruption Will “Sleepwalk Into Irrelevance”: Didier Bonnet

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A/B Testing Mastery: From Beginner To Pro in a Blog Post

A/B testing for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong.

Here’s what we’ll cover in this guide:

A/B Testing Mastery: From Beginner To Pro in a Blog Post

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What Is the Real Cost of Social? [INFOGRAPHIC]

There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.

An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.

What Is the Real Cost of Social? [INFOGRAPHIC]

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13 Digital Marketing Experts Make Bold Predictions for 2016

Are you wondering where you should be spending your time and efforts when it comes to marketing your business in 2016?

Whether it’s online marketing or social media marketing, things change… sometimes too often. - See more at: http://www.socialmediatoday.com/social-business/13-digital-marketing-experts-make-bold-predictions-2016?

13 Digital Marketing Experts Make Bold Predictions for 2016

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Instagram Will Make Your Brand More Money Than Facebook [INFOGRAPHIC]

Where should brands put their resources on social? It looks like Facebook has plateaued, while Instagram is in a rapid growth phase.

Check out this infographic from selfstartr.com. It shows that while Facebook has seen a 63% decrease in organic marketing reach since 2012, Instagram has seen a 115% increase in the same period.

Instagram Will Make Your Brand More Money Than Facebook [INFOGRAPHIC]

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How to Retarget With Instagram Ads

Are you retargeting people with Facebook ads? Want to know how to retarget Instagram users?

Serving relevant Instagram ads to people who’ve visited your website helps increase sales and conversions.

In this article you’ll discover how to retarget your website visitors using Instagram ads.

How to Retarget With Instagram Ads

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Email Marketing: 4 data points to help you build the case for a bigger budget in 2016

As we get towards the end of the year, it’s time for B2C marketers to make last-minute tweaks to drive holiday sales and B2B marketers to get those last few, really high-quality leads that will hopefully close in fiscal year 2015.

But don’t overlook another important date that is coming up on the calendar as well January 1, 2016. The day that 2016 budgets kick in for many marketers.

Email Marketing: 4 data points to help you build the case for a bigger budget in 2016

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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.

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