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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

10 Awesome Testing Ideas From the Conversion Pros at Call to Action Conference

When optimizing landing pages and marketing campaigns, many marketers look to the pros for advice.

Conversion rate optimization veterans have spent much time in the testing trenches, where they’ve both triumphed and seen epic conversion fails. Learning from their mistakes can save you hours of trial and error – and many marketing dollars.

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Facebook earnings beat expectations as ad revenues soar

Facebook comfortably beat Wall Street expectations on Wednesday, announcing that its once-struggling mobile business now accounts for 62% of advertising revenues.

“We had a good second quarter,” said Mark Zuckerberg, Facebook's founder and CEO. “Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world.”

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The New Pinterest Analytics Tool: How To Use It for Business

Are you struggling to measure your Pinterest efforts? Do you want an easier way to track pins and engagement?

The new Pinterest Analytics tool gives you access to a variety of data, including how potential customers interact with your pins beyond your website. >In this article I’ll share how the new Pinterest Analytics features help you get the most out of your Pinterest marketing.

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Economy expected to strengthen in 2015

Australia's economy is expected to pick up pace in early 2015 as consumers become more confident and start spending again.

The Westpac/Melbourne Institute Leading Index, which indicates the likely pace of economic activity three to nine months into the future, fell by 0.15 points in August.

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What is HTTPS and why does Google like it so much?

Google has announced it will give sites using encryption a higher rank in its search algorithms. Particularly, it singled out HTTPS, which it characterizes as “industry-leading security.”

It’s easy to tell if a site is using the system: A URL that starts https:// instead of http:// is using it. HTTPS, which stands for Hypertext Transfer Protocol Secure, makes it more difficult for hackers, the NSA, and others to track users. The protocol makes sure the data isn’t being transmitted in plain-text format, which is much easier to eavesdrop on.

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14 Social Media Marketing Tools Recommended by the Pros

Are you looking for new social media marketing tools? Do you want to know which tools today’s social media professionals recommend?

It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now. In this article you’ll discover 14 tools to add to your social media marketing toolbox and why you should consider using them.

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Digital disruption - Harnessing the ‘bang’ Stories from the digital frontline

In Digital disruption - Short fuse, big bang? Deloitte identified 13 industries comprising 65% of the Australian economy that are facing significant disruption by 2017.

In this follow up, Harnessing the bang – Stories from the digital frontline 2014, digital disruption in these industries has accelerated. Learn what four leading Australian organisations -Telstra, NAB, Westfield and AustralianSuper – are doing about it. They share their successes and key learnings. Deloitte sees the themes and suggests questions to ask and a framework to discover the current digital building blocks.

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Testimonials

Mohit Kumar

"Access Training Centre hired Honey web to help us with our social media marketing from Oct 2015. Stephanie from Honeyweb has gone above and beyond our expectations to help us develop a social media presence on Facebook, Twitter and Linked in. Stephanie took a lot of effort in understanding our business in order to put relevant content on the social media pages. She has been an asset to our marketing team where she brings in new ideas to help us drive more traffic to our website and help us grow our business. She has been very easy to deal with and quick to reply to any questions or recommendations we have. I highly recommend Stephanie and Honeyweb for anyone needing assistance in digital marketing for their own business."

Mohit Kumar
Access Training Centre

Steven Hamilton - Honeyweb

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