Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Twitter Shares New Research into the Roles that Social Media Engagement Has on Purchase Activity
Twitter has conducted a new study into the impact that brand mentions within tweets have on actual shopping behaviors, and whether product discussions in the app lead to conversion.
In order to provide some deeper perspective on this, Twitter partnered with Publicis to conduct a study of more 9,600 consumers from the US, the UK, India, and Mexico, in order to determine how they view brand mentions in social media apps, and the influence that such actually has on their actions.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local video marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Ecommerce: 10 mini case studies of successful marketing for online shopping
Ecommerce was already a quickly growing segment, and then – boom – along comes a pandemic. COVID-19 with its shutdowns and calls for social distancing has further accelerated the growth of online shopping.
To help your company get its piece of the growing pie, we bring you examples from Dunkin’, an organic mattress company, BBQ grill retailer, 3D models platform, women’s clothing store, vegan blog, gourmet deli and marketplace, footwear brand, and female wellness product.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The Power of Gratitude in Marketing: Communicating a mission, building a community, and creating a nonprofit from excess products [3 marketing case studies]
What is gratitude in marketing? To me it comes down to two things really.
Respect for those we serve. Realizing that on the other side of our marketing lies people just like us – not data, not numbers, not leads, not prospects, not conversions, not results, not sales, not revenue, not targets, not users, not segments, not those who consume – but real people with hopes and dreams, anxieties and fears.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![The Power of Gratitude in Marketing: Communicating a mission, building a community, and creating a nonprofit from excess products [3 marketing case studies]](https://www.honeyweb.com.au/uploads/blog/grat.png)
New Report Shows YouTube Contributed $25 Billion to the American Economy in 2021
YouTube has become a significant element within the broader Creator Economy, with the platform generating billions of dollars each year that’s then passed on to creators via its Partner Program and other initiatives.
But just how significant YouTube is in this respect may surprise you, with a new study by Oxford Economics finding that YouTube’s creative ecosystem contributed more than $25 billion to the American economy in 2021, and supported more than 425,000 full-time equivalent jobs.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Meta Adds New, In-Stream Payment Options for SMBs
Meta’s looking to give its eCommerce ambitions another push, with the launch of payments between users and businesses within Messenger chat, providing another way to facilitate transactions in its apps.
The new process will enable businesses to request payment within a message thread, with users then able to transfer funds, right then and there, streamlining purchase...
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
TikTok partners with NCSolutions to help advertisers measure results
TikTok has announced a new partnership with NCSolutions (NSC), a consumer insights company, to help advisors measure the outcomes of their creative strategies.
Understanding sales lift is important for brands trying to measure just how useful their strategies are in pushing sales and bringing in revenue. With this new partnership, TikTok and NCS are looking to help advertisers follow the customer’s journey from their first digital impression on TikTok to an eventual digital purchase...
By Leah Golob
hootsuite.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Twitter Launches New Shopify Integration to Boost eCommerce Opportunities
Twitter’s looking to take another step towards streamlined in-app commerce with the launch of a new partnership with Shopify
Which will enable Shopify merchants to list their products on their Twitter Professional Profiles, with each item, when tapped, then redirecting users to the Shopify product page to make a purchase.
Those shopping features include a carousel display of products on your profile, and/or a dedicated product display page...
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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