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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Pinterest Holds at 433 Million Users, Posts 9% Increase in Revenue

The mixed results keep coming from Pinterest, which has today published its Q2 2022 performance update, which shows no growth in active users, and lower than expected revenue intake.

Still, analysts saw various positives in the numbers, particularly considering that they weren’t as bad as some had expected, given the broader economic downturn that’s impacted all social apps.
And there is another important point of note that could play a key role in Pinterest’s future direction.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Pinterest Holds at 433 Million Users, Posts 9% Increase in Revenue

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Meta Shares New Insights into the Economic Value of Social Connectedness, Based on Platform Data

Meta has partnered with researchers from Harvard and Stanford

On a new report which looks at how social connectedness can influence economic opportunity – i.e. does being connected to friends with higher incomes then facilitate more opportunity for others.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Meta Shares New Insights into the Economic Value of Social Connectedness, Based on Platform Data

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Customer-led Marketing: How Codecademy, City of Seattle, and Groupon put customers at the center of their marketing plans

“Most of the successful people I've known are the ones who do more listening than talking,” Bernard Baruch said.

Our brands do a lot of talking through our marketing. But how much listening do they do?
And would a little more listening improve our marketing?

To get you thinking about the value of listening to customers, in this article we bring quick case studies about improving your marketing by learning from customers using forums, coalitions, and social listening.

by Daniel Burstein
marketingsherpa.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Customer-led Marketing: How Codecademy, City of Seattle, and Groupon put customers at the center of their marketing plans

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14 Tips for Generating Results as a Social Media Content Creator

Are you looking for ways to improve your social media content strategy?

Want to share better content that generates more engagement with your followers? The team from Brafton share their social media tips...

By Mark Walker-Ford
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

14 Tips for Generating Results as a Social Media Content Creator

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Content Marketing Metrics & Analytics: 5 Types Of Data Insights

Learn 5 key types of data led analytical insights that fuel content marketing success and performance and measurement.

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between executive decision-making and on-the-ground implementation.

By Lemuel Park
searchenginejournal.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Content Marketing Metrics & Analytics: 5 Types Of Data Insights

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Zuckerberg Says that Meta Plans to Double the Amount of AI-Recommended Content in User Feeds

If you don’t like all those recommended posts from people and profiles that you don’t follow polluting your Instagram feed,

then you’re probably not going to like what Meta had to say about them in today’s earnings announcement.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Zuckerberg Says that Meta Plans to Double the Amount of AI-Recommended Content in User Feeds

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Instagram’s Chief Says it Will Halt its Full-Screen Format Test, Scale Back AI-Recommended Posts

Okay, well need to take a step back for a moment here.

Earlier this week, Kylie Jenner shared a post with her 360 million Instagram followers in support of a new petition to ‘Make Instagram Instagram Again’, and revert the app back to how it was before the platform began inserting much more video and recommended content into people’s home feeds.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Instagram’s Chief Says it Will Halt its Full-Screen Format Test, Scale Back AI-Recommended Posts

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