Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Instagram Users Call for the App to Stop Trying to Be Like TikTok, with Kylie Jenner Joining the Push
The petition was launched by influencer and photographer Tati Bruening, who wants the app to get back to its roots of photo sharing.
And one particularly influential voice has now also added her voice to those calls.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Customer Experience and Marketing: 3 quick case studies to help you think like your customers
Ever see the movie “Being John Malkovich?” People can climb through a small hidden door to get inside the mind of actor John Malkovich.
It is a very visual representation for what us marketers and entrepreneurs should strive do to with our customers. To help you find your own small hidden door, in this article we bring you examples from a bakery chain, cloud storage company, and content website.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
LinkedIn Continues to See ‘Record Levels’ of Engagement and Sessions Growth
Today, as part of its latest performance update,
LinkedIn’s parent company Microsoft has shared that LinkedIn revenue grew 26% in the most recent quarter, while user sessions grew 22% - ‘with record engagement’.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Instagram’s Chief Explains the Latest Changes in the App Following User Backlash
As we noted yesterday, when the Kardashians talk, social media apps listen.
After both Kylie Jenner and Kim Kardashian shared their support for a campaign which calls for Instagram to ‘stop trying to be TikTok’, in response to its latest algorithm and feed changes, today, Instagram chief Adam Mosseri has posted a reply, in which he explains several aspects of concern among the IG community.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Call To Action Examples: Compare 5 versions and see a 52% increase in conversion
In Session #22, Flint McGlaughlin teaches how to maximize the power of our calls to action.
Here are some of the most important insights from this class:
- The marketer overcomes the negative resistance of gravity with the positive force of psychology.
- Motivation begins in the person (not the channel).
- Momentum increases due to the interplay between buyer motivation, product value proposition, brand equity, and committed motion.
- If motivation reaches a high enough threshold, it is sufficient to push through the friction of the CTA; if not, we need to stimulate forward motion.
By Flint McGlaughlin
meclabs.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question
The march of time is inevitable. And every year, some new technology pounds the nail into the coffin on something older.
Whether the horse and buggy are replaced by the automobile or the slide rule is replaced by the calculator, everything eventually becomes obsolete.
And if you listen to the rumors, this time around, it’s search engine optimization. Rest in peace, SEO: 1997-2022.
By Loren Baker
searchenginejournal.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
8 Content Marketing Metrics You Should Actually Care About
Are you focused on the right elements in your content strategy?
Different goals rely on different approaches. If you want to sell something, then driving visitors to the right pages is what matters, while if you’re looking to monetize via online ads, then visitor numbers are more important.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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