Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers
As it works to mitigate the impacts of Apple’s ATT update, which has reduced its data tracking capacity, leading to a significant loss in ad effectiveness and interest,
Meta has today announced a new set of B2B targeting audience segments, which will provide another way for B2B marketers to reach key decision-makers across its apps.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Understanding Customer Experience: 3 quick marketing case studies (including test results)
As entrepreneurs and marketers, we are inside the four (sometimes virtual) walls of the organization.
So, it is all too easy for us to focus on the means, and not the end. Focus on the thing we make instead of the value it brings to our customers’ careers and their lives.
To help your organization keep the focus squarely on the customer, we bring you three organizations who engaged in three very different tests in this article.
by Daniel Burstein
marketingsherpa.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
What to Post on LinkedIn: The 5 Content Types That Work Best
Are you struggling to come up with content ideas to share on social media? Want to know the content types that work best on LinkedIn?
The team from Brafton share their LinkedIn content tips in this infographic.
Here’s what makes the list:
- Blog posts
- Third-party content
- Native video
- Text only
- Photography and illustrations
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
A Look at the Most In-Demand Skills for Social Media Managers
What are the most in-demand skills for social media managers?
It’s a role that can combine various elements, from creativity to planning to analytics, etc. With so many different aspects, it can be difficult to know which is more important, and should be your key focus.
Some valuable insights, and some interesting notes on the top skills listed.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Call to Action Strategy: This marketer changed three words to improve conversion by 300%
In Session #23, Flint McGlaughlin teaches three ways to tip the message lever so you can produce the highest-possible conversion rate.
Here are some of the most important insights from this class:
- Keep the focus of the message on the prospect and their gains.
- The design of the nav matches the progression in the mind culminating with the carefully targeted psychological climax.
- Target the essence of the prospect’s purchase intent.
- Leverage third-party authority. Let someone else do your bragging.
- Determine your prime movers and then emphasize them throughout the buying experience.
By Flint McGlaughlin
meclabs.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Twitter Refutes Musk’s Latest Claims in Response to Countersuit Over Takeover Bid
It’s the end of another week, so let’s check in on the Elon Musk Twitter takeover drama, shall we?
This week, both Twitter and Musk have filed new documents with Delaware’s Court of Chancery in an effort to more clearly state their respective cases ahead of the coming trial, which will ultimately determine whether Musk will be forced to go through with his $44 billion takeover offer for the app or not.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
LinkedIn Publishes New ‘Framework’ for Events to Help Businesses Map Out their Events Strategy
Are you planning on running an event – either virtual or IRL?
LinkedIn could be a valuable supplementary channel for both the promotion, and even hosting of your events, with LinkedIn’s live events option gaining significant traction during the pandemic. Indeed, LinkedIn says that the creation of live events has increased 150% year-over-year, and with virtual meet-ups of this type now being a more viable, accessible option, there may be additional avenues that you’d never even considered for your event hosting and marketing.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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