Honeyweb Blog / Tiktok Updates
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TikTok Shares New Insights into How Users Respond to Promotions in the App
TikTok has shared the second installment of its ‘’Path-to-Purchase’ Report
Which takes a deeper dive into how TikTok clips drive consumer action, and the key elements that improve marketing performance in the app.
The first part of the report, which TikTok published back in February, looked at how TikTok users discover and engage with brands via the app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
TikTok Launches Global Creator Partnership With IPG Mediabrands
TikTok has partnered with IPG Mediabrands in a three-year global deal to create custom programs for Mediabrands’ clients.
At the crux of the partnership is a ‘Creator Collective’ – essentially, a group of TikTok creators who will provide advice to IPG Mediabrands’ clients.
They will also host ‘Creator Camps’ every quarter, where creators “provide IPG Mediabrands clients [with] strategic counsel and feedback on their upcoming campaigns.
By KATHLEEN FARMILO
bandt.com.au
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
TikTok Updates Efforts to Counter Misinformation and Election Interference on its Platform
As the US tech giants weigh a possible takeover offer for the rising video app
TikTok has this week announced a new set of measures to better detect and remove misinformation on its platform
Wile it's also, interestingly, working with experts from the U.S. Department of Homeland Security to protect against foreign influence.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
TikTok Valued at Around $30 Billion, as Microsoft Evaluates Takeover Offer
How much is TikTok actually worth?
Some estimates have put the app at close to $50 billion, given its meteoric growth and large user base.
TikTok could be worth around half of Instagram's price - but then again, that depends on what exactly they would be getting for that price.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
White House Gives TikTok Until September 15th to Sell Its Business: Here’s What You Need to Know
What an eventful weekend for the team at TikTok HQ.
To recap the current situation - earlier this month, following the Indian Government's decision to ban all Chinese apps, including TikTok
TikTok's parent company ByteDance having in the past worked with the CCP to moderate anti-government content and distribute pro-China material within its apps.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
TikTok Self-Service Ads: What Marketers Need to Know
A news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform
How businesses are developing content on TikTok, and much more with special guest, Rachel Pedersen.
By Grace Duffy
socialmediaexaminer.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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