Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Strategies to Improve Lead Quality at the Time of Conversion
I've been writing a lot lately about conversion optimization tips and how to improve the experience that compels prospects to share their contact information.
But optimizing your conversions shouldn't only be about getting more leads, it should also be about getting better leads, and better information about the leads that are signing up.
You have to be careful, however, as you don't your desire for more information to get in the way of conversions.
By Bob Carver
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Content Marketing: How to Make Each Blog Post Drive ROI [infographic]
Any marketer will tell you that producing a regular stream of content for your website is necessary and important.
You also need to optimize your content. The question is, what are you optimizing that content for?
There are plenty of reasons to blog, and even if you don’t know exactly what your goals are, you may already be achieving some successes.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
![Content Marketing: How to Make Each Blog Post Drive ROI [infographic]](https://www.honeyweb.com.au/uploads/blog/manage.jpg)
How to Research Blog Post Ideas that Generate Results
If the thought of researching blog post ideas makes you a little woozy, I don’t blame you at all.
The word “research” conjures up images of sluggishly wading through materials, running into dead ends, and ultimately wasting tons of time.
But then again, a quick search of your chosen topic on Google might help change your mind.
By Amy Wright
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
LinkedIn’s Rolling Out Native Video to All Users
A year after first testing their native video option, which was initially only available to selected Influencers
LinkedIn has now announced that all users will soon be able to post video to the platform, moving in-line with the broader video content shift.
After initial tests of their dedicated ‘Record’ video app last August, LinkedIn then expanded native video to selected users last month, leading to the broader expansion to everyone.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Consumer Expectations Rising on Social Customer Care [Report]
One of the key benefits of using social platforms for customer service queries is that it adds a level of accountability.
Use Twitter, for example, and your interaction is public – others can see what the brand says and how they respond, which can give you more leverage to hasten their response.
This, in effect, is what ‘Hug Your Haters’ author Jay Baer is talking about when he refers to customer service being the new marketing.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Consumer Expectations Rising on Social Customer Care [Report]](https://www.honeyweb.com.au/uploads/blog/service.jpg)
12 Signs Your Business Urgently Needs Help with Content Marketing
According to reports, 89% of B2B and 86% of B2C companies now utilize some form of content marketing.
But, that doesn’t mean everyone’s doing it right ,or getting the results they want.
According to Content Marketing Institute, only 6% of B2B marketers rate their organization’s content marketing as ‘Very Effective’.
By Tom Joseph Law
socialmediatoday.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
8 Reasons Why Brands Should Be Using Facebook Live
In early 2016, Facebook launched their Facebook Live live-streaming option, with CEO Mark Zuckerberg making the announcement himself via the new feature.
But more than a year on, brands, it seems, are still not making the most of the option.
As the most popular social media platform in the world - with more than 2 billion users - Facebook provides a range of ways for brands to engage and interact with their audience.
By Georgia Hatton
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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