Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 New Facebook Updates and Tests Spotted This Week
Facebook works to maintain its position as the leading social media platform in the world.
It’s constantly trying out new measures and testing new tools in order to boost user engagement and keep you using Facebook for longer.
As such, there are always tests and features being pushed out to user subsets, minor updates that may not make big waves, but are still relevant and worth highlighting.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
The Social Trifecta: Optimizing Owned, Earned and Paid Social Media [Infographic]
There’s a lot of discussion in digital marketing circles about the impact of reduced organic reach, the power of programmatic advertising, the benefits of user-generated content.
But there’s not as much discussion about how these elements can be used in conjunction, combining them all to create a more effective impactful strategy.
When in reality, discussing them all as a group is probably more likely to lead to a better outcome.
By Andrew Hutchinson
socialmediatoday.com
Help get you thinking of your own ‘social trifecta’ approach! Contact Us!
![The Social Trifecta: Optimizing Owned, Earned and Paid Social Media [Infographic]](https://www.honeyweb.com.au/uploads/blog/trifecta.jpg)
HOW TO SPOT THE NEXT FACEBOOK, GOOGLE OR TESLA?
All these companies started with an idea, passionate innovators and venture capital.
Venture capital is funding provided to start-ups and small businesses by private investors or venture capital companies. It plays an important role in the Australian economy by transforming and creating new industries.
AustralianSuper members access venture capital investments through the private equity sector in some of our PreMixed options.
By Craig Blair
australiansuper.com
Here’s the secret of Investing in the next big thing! Contact Us!
GOOGLE RECOMMENDS NO LONGER USING THE LINK: OPERATOR
Google’s John Mueller recommends users no longer use the ‘link:’ operator.
At one time, the command could be used to find pages linking to a specific URL. For example, if you entered “link:searchenginejournal.com” into Google search it would return a list of pages pointing to that domain.
Interestingly enough, Google’s own Search Console help document regarding links to your site has not been updated to reflect these changes.
By Matt Southern
searchenginejournal.com
Here’s what the document currently has to say about the link operator! Contact Us!
6 VIDEO MARKETING TRENDS THAT WILL SHAPE 2017
2017 is well under way, so you've probably already read a million blogs about what we marketers can expect for this upcoming year.
We've compiled a “State of Video Marketing 2017” survey with 49 results from marketers and consumers, which detail exactly what's going to happen this year.
And let me tell you, there are plenty of trends that as a marketer, you need to be considering if you want to get ahead of the game.
By Sarah Quinn
socialmediatoday.com
So, let's get started...! Contact Us!
COLOR THEORY 101: A BEGINNER’S GUIDE TO COMPLEMENTARY COLORS, RGB, AND MORE
We don’t live in a black and white world. From Pantone to Pinterest, color theory impacts the way we see and feel the world around us.
It can influence our purchasing decisions and affect our mood. It attracts the eye and it even tells us what to look at and what to ignore—which is why it’s important that anyone working with visual media and stock images learns to speak the language of color.
Once you know what you’re looking for, you can even search by color in our GraphicStock library to find the perfect photos, vectors, and illustrations to complete your projects.
By Caroline Mercurio
blog.graphicstock.com
To get you started, we’ve drawn up a crash course in the basics of color theory. Contact Us!
WHY AUSTRALIA’S MOST IN-DEMAND SOCIAL MEDIA JOBS ARE BEING SOURCED FROM OVERSEAS
With social media skills in high demand, why aren't Aussie candidates making the grade?
Having moved to beautiful Sydney from the UK, I see a lot of similarities within the digital recruitment spectrum – big corporates and small agencies looking for experienced digital talent who can work with them to grow their tech offering.
But one thing that is different is that the field is so much smaller – in terms of actual numbers, there are fewer companies and candidates in this space.
By Pippa McMahon
mumbrella.com.au
Find out why here! Contact Us!
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.
Testimonials
"Using the Honeyweb system has streamlined how we communicate to our web database immensely. We are able to get multiple messages out to our customers in an interactive way that allows us to track what people are responding to most. Steven has made the tedious job of setting up these types of media very easy and we look forward to growing our database and using the system more frequently in the future"
Gareth Lewis
The Kings
