Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Make Instagram Ads That Stand Out
Want to advertise on Instagram? Ready to take your Instagram ads to the next level?
Instagram has quietly rolled out some great features to help advertisers grab attention and drive traffic.
In this article you’ll discover four features you can use to create Instagram ads that stand out.
How Cookie Monster Is Nailing This Brand Thing And What Marketers Can Learn
The delightful blue muppet Cookie Monster has graced Austrlaian shores this past week with a series of tours, interviews and selfies. He’s been travelling around, ooh and ahhing at Aussie things, posting many of them on social media, and charming the pants off whoever’s interviewing him.
A Sesame Street monster he may be, but he’s arguably got his brand under his belt.
Marketers, take note.
Global Ad Spend To Hit $US579 Billion In 2016: ZenithOptimedia
Ad spend around the globe is set to grow a healthy 4.6 per cent to $US579 billion this year according to global research agency ZenithOptimedia.
The report says 2016 is looking particularly optimistic on the back of the Rio Olympics, UEFA soccer in Europe and the US Presidential elections. Improving economic conditions in Europe and emerging markets opening themselves up to international brands will also have a positive affect, the report says.
3 Ways to Analyze Facebook Video Performance
Is video part of your Facebook marketing strategy? Wondering how video is working for you on Facebook?
To make informed decisions about using video on Facebook, you need to have a good understanding of how your fans consume it.
In this article you’ll discover three ways to analyze video posts on Facebook.
Facebook Instant Articles: What Marketers and Publishers Need to Know
Have you heard of Facebook Instant Articles? Want to publish your own Instant Articles on Facebook?
Unlike most new Facebook features, Facebook Instant Articles isn’t something that you’ll be able to use as soon as it becomes available in April. You’re going to need to do some prep work.
In this article you’ll discover how Facebook instant articles work and what you need to do now to prepare for the release on April 12.
5 Things You Can Do Today To Minimize The Effects Of Instagram’s New Algorithm
Instagram is owned by Facebook and loved by over 400 million users, but that was before Instagram added an algorithm to their photo feed upsetting millions of people overnight. Previously images were shown in reverse chronological order, but now they will be selected based on several secret criteria and then shown out of order to the user. As Instagram put it, users will now see images “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.” In other words, what Instagram thinks you will like based on length of time you’ve followed that person, comments, likes, frequency, recency, and other indicators Facebook uses.
Naturally this move won’t affect everyone equally. ”Sexy” brands (fashion, music, entertainment) will likely be fine, perhaps even better off due to the engagement they already see. This move leaves “unsexy” brands out in the wind with little in the way of support except for the signs that point to the advertising department. The logic is that people will be able to follow more accounts without worrying about them drowning out your favourites. Those with people in international time zones will also now find it easier to see their content. The move is also a fairly nice way—if history is anything to go by—to get brands to pay to be seen.
Here are five tips to make sure you minimise that media spend and give every image the best chance for success:
Periscope: How Your Business Can Benefit From Live Video
Do you broadcast on Periscope? Want to use it to connect with and grow your audience?
To discover how to use Periscope for your business, I interview Kim Garst.
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