Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Engage Your Audience: How to Talk and Write About Your Business
All day, every day, our lives are filled with words. They’re communicated to us in verbal or written form and have a huge impact on our decisions and opinions.
That’s why when you talk about your business, having an acute understanding of your audience and what they want to hear is essential to building brand awareness and sales. This applies to the written word as well. You probably put more written words in to the universe each day than verbal, and those are forever searchable courtesy of the Internet. Speaking and writing with intention and authority on your business is something that takes planning and practice.
By JULIE CHOMIAK
Pagemodo
Craft Killer Headlines Every Time With These 9 Tips
Headlines are everywhere: from advertisements to newspapers to your social media streams.
They are the snippets of information that inform whether or not you read the article or pursue further information about a product. Shockingly, these (roughly) eight-word sentences are of equal importance as your actual content. As David Ogilvy, an advertising legend, is famously known for saying:
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
BY JULIE CHOMIAK
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Go for The Gold: Winning Social Ad Strategies For The 2016 Summer Olympics
Excitement is building for the 2016 Summer Olympics, and nowhere is that more apparent than on social media.
Audiences flock to sites like Facebook, Instagram and Twitter to discuss and follow Olympic events, which makes them the perfect platforms for advertisers to reach a large, diverse, and engaged audience.
Make your brand a part of the energy and excitement of the Olympics with these four strategies for gold medal-worthy social ad campaigns:
By Carolyn Berk
socialmediatoday.com
Top 8 Digital Marketing Myths [Infographic]
There are many myths around social media and digital marketing and it's effectiveness.
Digital marketing can solve all of your business needs, social media marketing is easier than traditional methods, digital marketing is free of cost. And as with most myths, while there's some small kernel of truth from which each of these rumors have expanded, the reality is that the marketing challenges remain much the same - you have to know your customers, you have to understand your audience perspective, and you need to deliver based on those data points.
By Irfan Ahmad
socialmediatoday.com
![Top 8 Digital Marketing Myths [Infographic]](https://www.honeyweb.com.au/uploads/blog/Top_8_Digital_Marketing_Myths_Infographic.jpg)
Cracking the Code of Virality: What Makes a Video Go Viral (and Can You Use That to Advantage)?
If you work in social media marketing, no doubt someone, at some stage, has asked you to make something “go viral”.
“We’re going to create a viral video to get the word out.”
This is literally something that I’ve heard noted in an outline briefing, people building a plan around making something that’ll get shared thousands of times as a concrete idea, a key pillar of their process.
By Andrew Hutchinson
socialmediatoday.com
SaleCycle Report Shows Australia Has World’s Highest Online Retail Cart Abandonment
Behavioural Marketing Solutions Company SaleCycle, has released the results of its Remarketing Report for Q2 2016 ahead of the Sydney Online Retailer event, which says that Australian online stores had the highest cart abandonment rate globally last quarter and are performing worse than their international competitors, particularly in fashion.
Taken from a consolidation of statistics from over 500 global retail, travel and fashion brands, the report reveals key cart abandonment and remarketing statistics.
[Karen Terranova]
Posted byKAREN TERRANOVA
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