Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Power of Employee Social Advocacy [Infographic]
With the growth of social media as a means to stay connected with the experiences and opinions of friends and family members, interest in employee advocacy has also been on the rise.
The logic behind this is fairly simple - in the past, you'd have access to the opinions of only a few friends and relatives at any given time
But now, through the always-connected nature of social, you're exposed to even more insights from the people whose opinions you care about, which gives each person more power in spreading the word about products and services.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The Power of Employee Social Advocacy [Infographic]](https://www.honeyweb.com.au/uploads/blog/adv.jpg)
The Art of Customer Loyalty in The Age of Consumer Experience and Engagement
For decades, many businesses have relied on customer loyalty programs to offer incentives for consumers to stay committed to their brand.
However, many of these programs are becoming increasingly less effective drivers of long-term brand loyalty
Especially when measured against a marketing strategy that focuses on customer experience and engagement.
By Martin Jones
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
11 Thank You Page Tips to Help Move Leads Down Your Funnel [Infographic]
You spend time and effort creating content offers like ebooks, presentations, whitepapers, and more
And if you create great personas, do your marketing correctly, and put together an enticing offer, your prospects will share their contact information with you to get it.
In the process, they become leads in your funnel. Then what?
By Bob Carver
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![11 Thank You Page Tips to Help Move Leads Down Your Funnel [Infographic]](https://www.honeyweb.com.au/uploads/blog/sales.jpg)
How to Recover Your Google Rankings [Video]
How can you recover from a sudden ranking drop?
I'm going to walk you through the things that I've seen in my career as an SEO that typically cause or lead to these sudden rankings shifts so that you can quickly run through this checklist and mitigate the problem.
Before we get into the actual checklist, I just want to remind you to take a deep breath.
By AJ Ghergich
socialmediatoday.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
![How to Recover Your Google Rankings [Video]](https://www.honeyweb.com.au/uploads/blog/seop.jpg)
Instagram Provides Examples of Creative Ways to Use Stories Ads
More than 250 million people now engage with Instagram Stories every day, beating out Snapchat’s 173 million DAU, and likely Twitter as well.
Given this, and the rapid rise in popularity of the Stories format, all businesses need to consider their Stories options
And with Stories Ads now available for all businesses, it’s worth looking at what’s possible, and what might be of benefit.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Cracks Down on Static Images as Video and Fake Video Play Buttons with New Algorithm Update
As with everything in the online realm, at some point, scammers are going to find loopholes in system processes to artificially boost their presence.
In SEO, for example, Google has to constantly evolve its algorithm to stay a step ahead, and they can’t reveal the inner workings of their process for fear of people seeking out vulnerabilities.
Facebook too has to continually refine and tweak its algorithm to ensure people aren’t being inundated with junk.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
4 Awesome Video Editing Apps for Marketers [Video]
Video is taking over, and marketers and business owners can take advantage by putting themselves, and their brands, in front of the camera.
If you’ve been looking for tools to help make your life easier when it comes to creating and editing video, you’re in luck.
In the video below, I outline four great video editing tools, and I've included links on where to get them in the notes below.
By Justin Kerby
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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