Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Tests a New Option Which Would Remove Page Posts from the Main News Feed
Here’s one that’s sure to raise the blood pressure of social media managers everywhere – Facebook is experimenting with a new, alternate News Feed set up
Which would remove all direct Page posts from the main News Feed and shift them across to the newly expanded ‘Explore Feed’, which would likely make it harder than ever for Pages to generate reach.
The above is a screenshot from Facebook’s expanded ‘Explore Feed’ in Slovakia – note the difference in language in the two descriptions.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
5 Predictions for Social Media Marketing on Facebook in 2018
We’re coming into the final stretch of 2017, and in the social media marketing world, that can mean only one thing – predictions.
Over the next few months, you’re going to get a raft of experts and commentators offering their thoughts on the key trends and shifts that will dominate 2018.
Some of them will be helpful as barometers of what to expect, while others maybe not so much (e.g. the person who calls him/herself and ‘influencer marketing expert’ will predict that influencer marketing will be the key trend to watch).
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
40 Ways that Color Psychology Can Boost Your Website Conversions [Infographic]
Applying color psychology is one of the most powerful methods to appeal to customer attention, trigger their purchase behavior and ultimately drive more sales.
Realizing how important colors are in every visual presentation of your business can help you increase conversion rates.
Up to 90% of a consumer's initial judgment of a product is based on color, according to an infographic released by review site Skilled.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![40 Ways that Color Psychology Can Boost Your Website Conversions [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_325216439.jpg)
4 of the Best Marketing Automation Tools that You Need to Know About
Choosing the right marketing automation software is no easy feat.
As the industry keeps growing, so does the number of tools on offer - to the point where it’s now quite difficult to find the best option for your particular needs.
In this post, I want to help you find the best tool for your business – read on for reviews of four of the top marketing automation tools you need to know about, and how they can be of benefit.
By Lilach Bullock
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Twitter Announces New Team to Help Brands Maximize Video Ad Performance
Twitter has announced a new element in their Brand Strategy team called #Fuel which will provide “end-to-end creative consulting and support” for brands looking to maximize their Twitter ads performance.
“Brands want to move at the speed of culture, and this team is designed to address that need.
The team develops content strategy to help set the strategic foundation, builds creative ideas to drive participation with brands, and drives video editing to help assets work harder in the feed.”
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Micro-Influencers, Maximum Benefit
While the term “Influencer Marketing” might be new(er) or more of a buzzword lately, the concept is anything but.
As long as marketing and advertising has been around, brands have been using people in positions of celebrity, or whom others look up to, to promote their products.
One of my all-time favorites are the ads from the late 1940s that read “More Doctors Smoke Camels Than Any Other Cigarette.”
By Lucy Rendler-Kaplan
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Adds Monetization Options for Messenger Games
Facebook has now announced the next stage of the project, adding interstitial and rewarded-based video ads to selected games as part of a test to monetize the option.
After the initial launch, Messenger Games were rolled out to all users in May, when Facebook also added in new gameplay options, like the ability to challenge friends and game-specific bots.
Facebook hasn’t yet released any specific stats on Messenger Games usage, but after starting with an initial set of around 20 games.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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