Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Modern Buyer Needs a Modern Seller [Podcast]
Glenn Donovan, Director of Clients at GaggleAMP is the featured guest on this episode of The Social Business Engine podcast.
Glenn and I have a conversation about a topic we're both passionate about, and that’s how the modern buyer needs a modern seller.
Without a modern seller, there’s a disconnect, and that means bad experience for the modern buyer.
By Bernie Borges
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The Modern Buyer Needs a Modern Seller [Podcast]](https://www.honeyweb.com.au/uploads/blog/shutterstock_577492270.jpg)
5 Ways Hotels Can “Check In” More Guests with Social Media Marketing
Hotels and resorts can drive exceptional results with a well-developed and aligned social media strategy.
Once such businesses understand the power of social media, and how it can affect the guest experience, they usually find that they are natural content generation machines.
With all the people checking in and out daily, there are many different opportunities to leverage these experiences and drive more bookings.
By Nathan Mendenhall
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Twitter Doubles the Length of Display Names, Providing a New Profile Option
Twitter has announced that you can now have a longer display name – up to 50 characters long, more than double the previous 20 character limit.
So, cool, right? Now you can get more creative with your display name – which, it’s important to note, is not your @username.
Your display name is your actual name, or business name, which appears at the top of your tweets.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Instagram Tests a New Option for Users to Follow Specific Hashtags
Instagram’s testing out a small, but significant new function, which could have varied implications for social media marketers.
As reported by social media consultant Pippa Akram, Instagram is now letting some users follow hashtags, in addition to profiles.
The option makes sense – sometimes you’ll be interested in a specific topic, and having related posts added to your home feed will help you more easily track it.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.

What is the Ultimate Number to Use in Your Blog Post Titles? [Infographic]
So, you know list blog posts are great for generating traffic, but is there an ideal number to use in your title?
Various studies have been conducted on this, providing a range of considerations and conclusions.
To provide some additional food for thought, Venngage looked at more than 120k posts to provide the below research notes - and the ideal numbers to use (and avoid).
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![What is the Ultimate Number to Use in Your Blog Post Titles? [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_701604589.jpg)
8 Tweet Ideas for Twitter’s 280 Character Limit
Twitter’s 280 character limit has now been rolled out to everyone.
In this post I’ll give you a few tweet ideas on how you can use the new update for your brand or business.
Personally, I really liked the 140 character limit, and after being in this industry for some time, I'd gotten good at chopping down long-form text to fit the platform's restrictions.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Spookily-Good Examples of Strategic Halloween Marketing Tactics
October marks a spooky time of year when brands can spice up their social media content to commemorate Halloween.
There are several things that brands can do to engage with their target audience from switching up content to contest promotion.
Anyone who has ever created a holiday social media campaign knows that finding inspiration is an essential component.
By Jordan Julian
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.

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