Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
3 Often Overlooked Digital Marketing Truths
The digital marketing landscape moves quickly, so fast that it’s hard for anyone to keep up. Trust me, I write about the latest social media and digital marketing news every day, and even then, there are still plenty of surprises.
And amidst all this noise there are some elements that require regular reiteration or clarification from time to time.
By Andrew Hutchinson
socialmediatoday.com
A Quick Primer on B2B Conversion Optimization
Conversion optimization is a little different if you’re in B2B.
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea.
By: Alex Birkett
conversionxl.com
How to Optimize for a Lasting Positive Memory
Every company wants their visitors (i.e. potential customers) and customers to leave their site with a lasting positive memory. Of course, that’s much easier said than done when you consider technical issues, copy confusion, price barriers and the like.
If you want to bring a smile to people’s faces when they hear your company name, you’ll need to understand how memory works and how you can design for it.
By: Shanelle Mullin
conversionxl.com
Where’s the Best Place to List Ecommerce Product Benefits?
Where should you list your benefits on an ecommerce product page? Through ConversionXL Institute, we used eye-tracking to test different locations for a list of benefits and see the effectiveness of placement.
We used a product page of the Australian beauty supply retailer Adore Beauty.
By: Ben Labay
conversionxl.com
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We are the Adelaide Temperzone, Mitsubishi Electric and Hitachi Air Conditioning breakdown service and repairs specialists.
With over 25 years of product knowledge and specialised skills, we can solve any problem with your Temperzone, Mitsubishi Electric or Hitachi Air Conditioner unit. As the certified warranty agents for these units in Adelaide.......no one can diagnose and repair these units better.
Politics, Fatigue and the Social Echo-Chamber Effect
Social media now plays a significant role in the political process, but given the shift to more algorithm-defined feeds, is that a good thing?
Have you seen and heard enough about Trump vs Clinton by now? It’s a critically important issue, no doubt, it’s something all Americans, and indeed all citizens of the world, need to have at least some awareness of. But we’re going on 16 months now since Trump announced his candidacy, the campaign is a marathon and it can feel exhausting in just the same way.
By Andrew Hutchinson
socialmediatoday.com
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