Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Customer Experience The Number One Focus For Marketers: 2016 SMG Media Futures
Customer Experience (CX) has emerged as the biggest opportunity identified by Australian businesses (51 per cent), ahead of content marketing (42 per cent), big data (38 per cent) and social media (33 per cent), according to the 2016 SMG Media Futures Report.
Remarkably though, only six per cent of respondents believed they were implementing CX strategies successfully.
Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]
Here’s a doozy for you: In 2013 Procter & Gamble spent $5 billion on marketing. Must be nice, eh?
Most businesses, though, have a much, how shall I say it, slimmer marketing budget. And squeezing as much as possible out of that budget is paramount to their success.Sounds like a lot of pressure, no? And with so many options to get your business out there (social, direct mail, radio ads and more), it’s hard to know where to allocate funds to get the best return on investment.
Well, we’ve got two words for you: Google Adwords.Combined with dedicated landing pages, Google Adwords can significantly improve your ROI. And we’ve got a handy dandy infographic from SMBclix to show you why you should be using Google Adwords. If not to better your ROI, then at least to give Procter & Gamble a run for its money.
![Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]](https://www.honeyweb.com.au/uploads/blog/Get_A_Better_ROI_From_Your_Marketing_Budget_With_Google_Adwords.jpg)
3 Social Media Engagement Techniques That Work
Need some new social media marketing ideas? Looking for ways to jumpstart your engagement?
Whether your goal is to spread awareness or grow your audience, better engagement is your key to success.
In this article you’ll discover three ways to improve engagement for your social media accounts.
7 PPC Mistakes You’re Probably Making (and How to Fix Them)
In Advanced Google AdWords, Brad Geddes wrote, “Wouldn’t you like your ads to be sought after, not ignored?”
That’s the ultimate goal, right? To craft a PPC ad that’s so compelling people are happy to click it. It doesn’t happen often. If PPC has been around since 1996, why doesn’t it happen more often? Why haven’t advertisers perfected the process? Because the landscape is constantly changing. What you learned 6 months ago could already be outdated information. There’s always a new mistake to make.
Common Growth Hacking Myths (and How Growth Actually Works)
You’re familiar with the term “growth hacking”, right? You’ve likely read about how Facebook, Uber, Airbnb, Hotmail, Dropbox, etc. growth hacked their way to mega success.
Those case studies resulted in a widespread shift in thinking. Many marketers became more concerned with 10x growth hacks they read about online than strategy and growth process.
Is growth hacking useless? Absolutely not. Is the way it’s commonly talked about useless? Undeniably.
Fear and Greed: What Drives Human Behavior?
Fear and greed are two of the three great forces in the world, according to Einstein (the third is stupidity).
They’re also two triggers that direct marketers and copywriters have been well aware of for years. That’s because they are powerful emotions that, when used properly, drive people to take action.
The purpose of conversion optimization is to drive action – to influence prospects to click “buy.” So how can we use fear and greed to make more money? Is it possible to do so ethically? Is it even effective anymore?
Why Responsive Design Is Not Mobile Optimization (and What to Do About It)
Back in 2014, Jeremy Smith wrote, “Traditional optimization is dead, and in its place is arising a brave new world of mobile conversion optimization.”
I have to disagree. Is mobile conversion optimization a “brave new world”? Yes. Is traditional optimization “dead”? Not by a long shot.
Traditional (i.e. web) optimization and mobile optimization are two separate practices, requiring two separate strategies. One is not replacing the other. Instead, optimizers must learn to master both.
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