Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Audience Optimization: What Marketers Need to Know
Do you have a Facebook page? Do you want more organic engagement for your posts?
Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.
In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences.
Facebook Launches Real-Time ‘Sports Stadium’ For Sport Fans
Facebook has launched a dedicated place for sports nerds to congregate and talk about balls; the Facebook Sports Stadium lets fans to celebrate, commiserate and talk trash with their friends and other sports fans.
Facebook’s product manager Steve Kafka said in a press release“Sports is a global interest that connects people around the world. This product makes connecting over sports more fun and engaging, and we will continue listening to feedback to make it even better.”
Google Analytics Health Check: Is Your Configuration Broken?
Peter Drucker famously said, “What gets measured gets managed.” But what if your measurement data is incorrect? What if you’re not measuring correctly or completely? What if there’s a whole pile of things you think you’re measuring when really… you’re not?
The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. Because their configurations are broken.
Hook ‘Em: The 4-Point Approach to Writing an Effective Blog Post for Your Business
Never before has there been a better time to reach consumers directly.
But the bar to reach them has also never been higher, with two million blog posts published each day. People today are completely overwhelmed with choices. (And we know what happens when consumers are faced with too many options.)
16 Copywriting Mistakes You’re Probably Making (and How to Fix Them)
Day in and day out, you’re surrounded by copy. You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless.
It’s easy to look around and think, “Yeah, I could have written that.” Whether you’re just getting started with copywriting or you’ve already written a few dozen landing pages, it’s important to know that copywriting mistakes are not few and far between.
How Social Psychology and Social Media Marketing Can Skyrocket Your Business
Getting real results from you social media marketing campaigns will not just happen by chance; nor is it just common sense.
If you’re using the publish and pray strategy like most marketers and business owners do, then don’t be surprised if you aren’t getting the love that you’re hoping to get from the social channels. It takes more than just that.
2016 Social Media Image Size Cheat Sheet
There’s no doubt that we at Pagemodo are big believers in visual content. We've shared how to design, share, and customize images to make the biggest impact to your 2016 social media marketing plan.
But to ensure that your designs are REALLY ready for posting, we've come across this infographic from Constant Contact which breaks down each social media platform’s standards on image uploads.
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