Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
12 Google Analytics Custom Reports to Help You Grow Faster
“Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital,” said Aaron Levenstein, a former professor of business administration at Baruch College. [Tweet It!]
The same is true of your data in Google Analytics. Most of what you spend your time looking at (and re-looking at) is merely suggestive.
F-Patterns No More: How People View Google & Bing Search Results
How do people view search results? The answer to this questions brings great insight to those trying to make money on search marketing, whether SEO or PPC. We conducted a new eye tracking study to find out.
There have been a few eye-tracking and mouse-tracking studies done on search behavior in the past. Of course, you’re probably familiar with the F-Pattern uncovered by NN/g years ago.
One In Three Australians Turn To Social Media As Their First News Source
A new study on Australian media consumption habits reveals almost 60 per cent of Australians over the age of 16 believe online news has become more influential than print, and more than one third (35 per cent) regularly read news first on social media sites like Facebook and Twitter.
Local media and technology analyst firm Telsyte conducted specific research on media consumption habits for Meltwater, the global leader in media intelligence solutions, as part of its industry-leading Digital Consumer Study. More than 1,000 Australians were surveyed about their attitudes, intentions and adoption of digital technologies and media.
6 Ways to Use Advanced Twitter Search for Increased Influence
Do you want to be a recognized expert in your industry? Looking for relevant conversations to weigh in on?
Using Twitter’s Advanced Search to monitor keywords and conversations can help you connect with influencers and uncover opportunities for thought leadership.
In this article you’ll discover six ways to use Twitter’s Advanced Search to increase your influence in your industry.
How to Use Facebook Canvas: What Marketers Need to Know
Have you heard of Facebook’s new mobile ad experience, Facebook Canvas? Want to learn how to create Facebook Canvas ads?
Facebook Canvas lets marketers combine images, video, text, and call-to-action buttons in a single, fully immersive mobile ad experience.
In this article you’ll discover how to create a Facebook Canvas ad.
Facebook Reactions: What Marketers Need to Know
Have you seen the new Facebook reactions? Wondering how they’ll affect your Facebook page?
Facebook reactions let Facebook users go beyond liking a post by allowing them to choose from six emojis that show different emotions.
In this article I’ll explore how Facebook reactions work, and how your Facebook page can get the most from them.
How much should I spend on SEO (or anything)?
You can do many things to improve your online presence. Here are seven that can have the biggest impact, and they’re free!
I guess my first tip should be “Get a website” but I’m going to assume you know how important that is. Don’t just rely on social media – you don’t own your Facebook account, Facebook does. But you do own your website and these tips will get your website found online.
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"Having an email template designed by Honeyweb has been one of the best marketing tools we have implemented into our business. The software is easy to use (an absolute must)! and the response we've gotten from our clients has been great. A lot of positive feedback about the professionalism of our emails. We put off advertising via this medium for so long because we found the whole idea so overwhelming but with Honeyweb it's been easy and really effective"
Susy Giannakis
Beauty at its Best
