Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
9 Facebook Ad Campaign Examples Critiqued for Conversion
So you’re running a Facebook ad campaign. You’ve created the best Facebook ad your client or company has ever seen: eye-catching photos, the world’s best copy, click-worthy headlines and on-point targeting.
Now, you sit and wait. But as time goes by, you notice that you’re getting a high number of clicks but only a small number of conversions. These aren’t the results you expected. Your Facebook ad’s potential has gone up in smoke.
How to Develop a Social Media Reporting System
Are you responsible for reporting your social media results? Do you need to develop a reporting system?
Knowing who you report to and what metrics they need will help you streamline the process and ensure you’re delivering reports on time.
In this article you’ll discover how to develop a social media reporting system for your business.
What to know before starting a website redesign
The design of a website and its functionalities are directly linked to the levels of engagement you'll see. Follow these tips to achieve the results you want from your revamp.
According to a recent eMarketer study, 70 percent of U.S. internet users say that a company's website is the leading factor influencing their purchasing decisions. That being said, it's no surprise that the design of a website and its functionalities are directly linked to the levels of engagement you'll see. Statistics from several eMarketer studies highlight the items most users find important on a website. From design elements to making sure your website is free of errors, here are the top things to consider in order to achieve results from your site
23 Tools and Tips for Social Media Marketers
Do you need to streamline your daily social media tasks? Looking for tools to increase visibility?
The right apps can make a world of difference in the life of a busy social media marketer.
In this article you’ll discover 23 of the top tools and tips shared on the Social Media Marketing podcast.
Predictions For 2016: The Top Four Strategic Tech Trends To Watch
Trends ebb and flow with each ensuing year in the technology space, however this year in particular, success will be determined based on paying attention to what your customers want, says BottledSnail Productions brand and marketing manager,Jessica Box.
In order to provide you with some inspiration, we’ve pulled together the top five strategic technology trends to look out for in 2016.
This Guy’s Marketing Stunt Was So On-Brand That We’re Actually Writing About It
The cofounder of menswear startup Ministry of Supply ran a half marathon in a suit; it was part cunning PR, and part extreme R&D. It worked.
Gihan Amarasiriwardena, who trained in engineering at MIT, likes to run his apparel company, Ministry of Supply, like a tech company. When Fast Company last checked in on him, Amarasiriwardena was articulating a philosophy of apparel design that closely resembled that of tech design: rapid prototyping, constant iteration, A/B testing of products, and so on.
How Ipsy Founder Michelle Phan Is Using Influencers To Reinvent The Cosmetics Industry
With her growing network of vloggers and beauty-box subscribers, Youtube star Michelle Phan is changing the marketing playbook for makeup.
"Hi! I’m Michelle." Michelle Phan is poking her head into a spacious room at the Ipsy Open Studio in Santa Monica, California, an outpost of the San Mateo–based beauty subscription company she cofounded four years ago. A young woman named Sophie Torres is sitting at a table, neatly arranging brushes, bottles, and tubes in preparation for a video tutorial she is going to film about hard-to-pull-off hairstyles. She is a member of Ipsy’s extended family of online beauty influencers, who, like Phan, are using YouTube, Instagram, and other social media to build careers as beauty gurus.
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