Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Facebook Features Small Businesses Need To Know In 2016
Predicting the future in the ever changing world of digital marketing can be a tricky challenge, but one thing businesses can be certain of is that social media platforms will continue to find new ways to generate revenue, says SponsoredLinX CEO Ben Bradshaw.
In 2016, all of the major social networking sites will introduce new features designed to entice potential advertisers. With so many options available, confused businesses may be wondering where they should invest their marketing budget.
The Only Two Goals That Matter For Content Marketers In 2016
The Christmas break is now a distant memory for most of us, and as we begin to get back up to speed it’s worth having a think about where to focus in the year ahead. Richard Parker, managing partner and strategy director at content marketing agency Edge, shares what two things content marketers should focus on in 2016.
I don’t want to call these ‘trends’ they’re more strategic imperatives for content marketers in 2016. And it’s very deliberately not a long list. I’m a firm believer in setting goals that are achievable, not creating long lists that are just fantasy.
How to Increase Awareness, Generate Leads and Create Advocacy With Social Media
Have you been tasked with generating more awareness, more leads and more advocates? Need a plan to get you started?
In this article you’ll discover how your business can use social media to achieve three of the most common marketing goals.
Boost Your Online Ads: Strengthen your value proposition by focusing on your “Only-Factor”
As marketers, we should constantly strive to reassess and strengthen our core value proposition. And perhaps no two aspects of a strong value proposition are more important than 1) appeal and 2) exclusivity. Appeal is what makes our customers say "I want this," and exclusivity is what makes them say, "I can only get this from you."
While both of these variables are important, it is their point of intersection – the powerful "Only-Factor" between appeal and exclusivity -- that truly propels our prospects to click on our ads.
WATCH NOW to discover how to identify and leverage your own "Only-factor." And test yourself to pick the treatment that best illustrate the power of this principal, including one test that led to a 74% increase in response.
The Five Secrets Of The Top Digital Transformers (Now No Longer Secret)
The top digital leaders have mastered the ability to operate at genuine scale while not sacrificing agility, according to management thinkers Bain.
A new paper called “Anatomy of a digital forerunner” written by Elizabeth Spaulding, Sarah Dey Burton and Greg Caimi argues, “Business and retail customers alike have come to expect a smooth, omnichannel buying experience whether they are purchasing a pair of socks or a million-dollar piece of construction equipment.”
Dealing With Unhappy Customers: What Social Marketers Need to Know
Does your business respond to customers via social media? Are you prepared to deal with upset customers?
To discover how to turn unhappy customers into happy fans, I interview Jay Baer.
Banks In Trouble As They Struggle With The Pace Of Digitalisation
In this opinion piece, Andrew Birmingham, the editor of B&T’ssister business site Which-50.com, says bank’s sluggish approach to digitisation has them ripe to be disrupted…
Here it is in such simple terms that even the board of directors at a bank can understand. It’s the Loan Book, Stupid.
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