Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
ABC: The Finance Quarter > The need for small business to embrace the internet.
In this episode: Variable verses fixed home loan rates. Do 'sales' and 'discounts' add value to your business? The need for small business to embrace the internet.
Note: The need for small business to embrace the internet starts at 12:00.
2016 Social Media Marketing Predictions From the Experts
Are you looking for the hot marketing trends coming in 2016? Do you want to know where social media pros are focusing their attention?
In 2015, new platforms made a big splash and several popular networks monetized.
To get you ready for what’s coming next, we asked 14 social media marketing experts what to watch for in the new year.
The Top 10 Benefits Of Social Media Marketing
To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.
Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.
How to Handle Customer Complaints Via Social Media
Are your customers leaving negative comments on social media? Do you need a plan to handle customer complaints?
Responding quickly and appropriately to negative social comments can help you increase customer loyalty and retention.
In this article you’ll find out how to deal with negative comments on social media.
How to Use Facebook Local Awareness Ads to Target Customers
Do you want to promote your local business to customers using Facebook? Have you heard of Local Awareness Ads?
Local Awareness Ad campaigns are easy to set up and let you reach Facebook users based on the business location they’re closest to.
In this article you’ll discover how to target customers near your business with Local Awareness Ads on Facebook.
The next great evolution of social media marketing
Real-time social listening with a response time of seconds
The marketing community is a broken record about the Oreo Super Bowl Tweet, but it does, indeed, serve as a predecessor to what many brands are trying to accomplish on social: real-time listening and reacting. The theory behind real-time social marketing is that life moves too rapidly to simply be responding to consumers or events in hours or days. Within seconds of a consumer tweeting to you, they could have already have lost interest in the subject matter. Within minutes of a major world event, the social community moves on. The world attention span operates in seconds and minutes -- not hours and days -- which is why brands need to develop a structure that allows them to interact in real-time with fans and followers. Social listening tools are on fire right now. Brands that scour the web and social networks for conversation, detractors, fans, and influencers will remain relevant. Companies that use social for strict customer service and wholesale marketing will fade away. Today, online engagement doesn't just mean responding to a customer at some point: it means responding quickly, appropriately, and actually making an impact on the social user.
2 signs online video is exploding
The trend of online viewing behavior relative to traditional media
With online video production to account for more than one-third of all online ad spending in the next five years, it's clear there is no stopping this marketing juggernaut. Display ads are losing their luster. CTRs are low, and marketers are rightly concerned about the validity of the clicks they do receive thanks to bots and other shady click-bait tactics. With online video users estimated to hit 1.5 billion by 2016, marketers have a tremendous opportunity to entertain, as well as advertise. There's a trend with video that is not seen with any other ad medium -- exponential growth in popularity. Slow load times and lack of compelling marketing content have been holding it back for years. Thanks to the advent of fast broadband and an increase in video agencies specializing in quality content, this is an area that shows the most promise for real engagement with online consumers.
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