Honeyweb Blog / Social Media Updates
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook’s Testing Links in Facebook Stories, Which Could Give the Option a Boost
Facebook Stories is a ghost town, Stories don’t fit on Facebook, why would anyone use it?
While it’s true that Facebook Stories haven’t taken off the way Instagram Stories have, this new test could change things
Take a look at this Facebook Stories frame:
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
10 Reasons Why Your Instagram Audience Isn’t Growing
As Instagram has grown and grown, more users have been working to build their presence on the platform
But have often found that it's not easy to expand your following, with social media users seemingly less likely to tap 'follow' than they have been on Facebook and Twitter.
It can be frustrating, and it can take up more time - and with your audience growing at such a gradual rate, some even end up questioning whether the platform is worth it for their business at all.
By Johannes Kanter
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
New Reports Show Snap Still Leads in Teen Usage - But Will That Boost the App’s Business Potential?
It’s hard to know exactly where Snapchat is placed at the moment.
The formerly ephemeral content app quickly amassed a huge audience among younger social users, prompting Facebook to first seek to acquire it, then replicate its core features.
Meanwhile, Snap itself went public, and since then its growth has stalled, with the expansion of Instagram Storiesseen as a big factor in the declining momentum of the app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Snapchat now has a Speech Recognition Lens
Look out world: a brand new Snapchat lens will allow users to interact via voice command.
A series of lenses will now animate when users speak simple words such as “yes,” “no,” “wow,” “hi,” and even “love” when engaging the new voice-sensitive filters.
True to form, some lenses will also respond to actions and facial movements, but now saying “hi” will commence a preloaded animation of chatty birds.
By Dan Kuseta
smk.co
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
5 Video Best Practice Notes from Facebook
Video is the top performing content type across all social platforms, which has lead to Facebook, in particular, putting increased emphasis on video content.
The most obvious push here has been via their dedicated video platform, Facebook Watch, but in order to boost the performance of Watch content
Facebook has also updated its News Feed algorithm to give priority to episodic-type video content which users return to, and videos that inspire interaction and conversation, helping to boost platform engagement.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
The Rising Concerns of Excessive Social Media Usage
It’ll come as no surprise that teens are using their mobile devices and social media a lot
But what is interesting, stemming from the latest Pew Research report into teen device usage, is that teens themselves think that they spend too much time on their smartphones and connected devices.
Pew interviewed 753 U.S. teens, and 1,058 parents, to get more insight into the pervasiveness of digital media usage, and their perspectives on its impacts.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Social Media Marketing: Is it just brand’s performance, or has something changed in social media
Social media platforms are changing
Because of Russian election meddling, bot cleanups, newsfeed and algorithm changes, and people quitting social platforms — to name just a few.
But on the upside, there’s also audience growth, improved ad targeting and more engaging mobile experiences.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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