Honeyweb Blog / Social Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
All of Facebook’s Ad Targeting Options in One Epic [Infographic]
Facebook has a lot of data on a lot of people - and that data, when used for targeting specific messages, can be highly effective.
Of course, we have no way of knowing for sure just how effective Facebook's ad targeting may have been in the Cambridge Analytica case, there's no measure for direct response to Facebook ads.
But previous research has shown how Facebook's ad targeting can be highly influential - used in the right (or indeed wrong) way, it can be hugely effective.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
![All of Facebook’s Ad Targeting Options in One Epic [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_692684074.jpg)
Facebook Considering an Ad-Free, Subscription-Based Option
Would you pay for an ad-free subscription to Facebook?
The idea has long been discussed, but the recent data scandals have given the proposal a new lease of life
With Bloomberg reporting that the company's been conducting market research to determine whether an ad-free version, funded by subscriptions, would be of benefit.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
9 Instagram Story Ideas for Your Business
Using Instagram Stories can be a great way to increase exposure for your account, and in turn, get more followers.
But do you find it difficult to come up with new ideas as to what to post in your Stories?
Fear not - in this post, I’ll give you nine Instagram Story ideas that you can use for your brand or business.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Instagram Previews New Explore Layout, Which Will Impact Content Discovery
Instagram is set to overhaul its Explore section, which could have significant impacts on how users find your content – and which tags and key terms you use.
As outlined on the Instagram blog, the new Explore layout will still be personalized for each user
But the content will be organized into ‘topic channels’ displayed across the top of the screen, and based on your interests.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Adds New AR and Stories Tools to Herald in Next Phase of Digital Connection
At last year’s Facebook F8 developer conference, the main focus was on AR, with the announcement of their Camera Effects Platform
Including AR studio - and a range of new tools which would enable third parties to create their own digitally enhanced experiences via the Facebook Camera.
This time around, AR remains firmly on Facebook’s agenda, with a set of new tools designed to enhance the Facebook Camera experience, particularly via Stories
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Instagram Tests a Bunch of New Features, Including Slow Motion Mode and the Ability to Mute Profiles
As Instagram works to maintain the pressure on Snapchat, and capitalize on the popularity of its own Stories option
The platform’s rolling out new features and tools at increasing speed, with a new set of updates seemingly now close to release.
Located in the back-end code of the app, Instagram user Jane Wong has uncovered a range of coming features which are currently in development, including.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Twitter Releases Major Events Calendar for May to Assist with Strategic Planning
It's May already? Everyone always says that time flies, but it seems to be going faster than ever this year, no?
To help with your strategic planning, and enable you to tap into relevant events, Twitter has released its latest monthly calendar
Which outlines all the major dates to be aware of, along with their relative tweet volume, showing you where the platform's audience is most engaged.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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