Honeyweb Blog / Semiotics In Marketing
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Semiotics in Marketing: What It Means for Your Brand and Messaging
You don’t purchase products. You buy success, status, a lifestyle.
Your purchases furthermore, are driven by subconscious perceptions and emotions.
Semiotics, the interpretation of signs and symbols, helps decipher those subconscious elements.
By Lesley Vos
Honeyweb are your local Semiotics marketing experts, contact us to discover how we can help your business.
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