Honeyweb Blog / Linkedin Updates
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
LinkedIn Page Content Strategy: What Marketers Need to Know
Do you want to create more content for your LinkedIn page?
Wondering which new features can help?
To explore creating content for LinkedIn pages, I interview Michaela Alexis.
By Michael Stelzner
socialmediaexaminer.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
How to Win at the Social Proof Game: LinkedIn Endorsements vs. Recommendations
Given that LinkedIn is the premier social platform for B2B lead generation
Ensuring that you establish third-party credibility - also known as 'social-proof' - can be vital to your ultimate success.
How Do LinkedIn Skill Endorsements & Recommendations Differ?
By Melonie Dodaro
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
LinkedIn Adds New Custom CTA Buttons for Pages, Helping to Direct Visitor Actions
LinkedIn has been working hard to add in new features and tools to help businesses make best use of its platform
Including the recent additions of associated Page hashtags, ad transparency tools, improved video metrics and more.
LinkedIn is adding some new options to help businesses, in the form of custom call to action buttons for company pages.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
LinkedIn Adds New Interview Preparation Tools, Including Common Questions
LinkedIn is well-placed to become the essential tool for recruiters and HR professionals.
But it's not just the recruiters themselves that LinkedIn needs to cater to.
LinkedIn also needs to provide options to help candidates better their presentation skills, and connect with the best roles.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
A Brief History of Advertising on LinkedIn [Infographic]
It's hard to imagine LinkedIn being around back in 2003 - when 'Friends' was still one of the top-rating shows on TV.
LinkedIn has been around for 16 years, and the platform's ad options were launched only two years later.
That means that LinkedIn has been in the social ads game for a very long time, enough time to learn a thing or two about what works.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![A Brief History of Advertising on LinkedIn [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_540533884.jpg)
LinkedIn Improves Video Marketing Metrics via New Integration with Moat
Video is the best performing content type on all social media platforms, and that includes the professional social network LinkedIn.
LinkedIn users are 20x more likely to share a video on the platform than any other type of post.
LinkedIn is improving its measurement options for video, to help assure marketers of their actual performance.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting
As LinkedIn works to improve its ad tools, and better utilize its unique professional dataset
The professional social network has this week announced that it's acquiring data analytics company Drawbridge
In order to utilize Drawbridge's advanced personalization AI and further refine LinkedIn's targeting capacity.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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