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Honeyweb Blog / Linkedin Updates

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

LinkedIn Releases New Guide to Optimizing Your LinkedIn Ad Campaigns [Infographic]

With Facebook putting the squeeze on organic reach yet again, many businesses are looking for alternatives to help them soften the blow of potential traffic losses.

One of those platforms getting a second look is LinkedIn - the professional social network recently reported that comments, likes and shares are up more than 60% year-on-year

As it looks to boost content exposure and generate more engagement within the app.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

LinkedIn Releases New Guide to Optimizing Your LinkedIn Ad Campaigns [Infographic]

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LinkedIn’s Putting Renewed Focus on Groups, with New Tools and Options

Hey, did you hear how Facebook reach is set to go down, and posting in groups could be an option to help alleviate it?

LinkedIn did, and they’re sending out this notification to LinkedIn group admins, letting them know that they too are putting increased emphasis on groups.

LinkedIn then goes on to note that they’ll be adding in some new Group features.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

LinkedIn’s Putting Renewed Focus on Groups, with New Tools and Options

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The Best LinkedIn Profiles and Company Pages in 2017

Are you looking to improve your LinkedIn presence?

LinkedIn is the largest professional network with over 500 million users across the world. It has shifted its focus from job hunting to personal branding, online networking, and content sharing.

In fact, more than one third (35%) of professionals said they had found new business opportunities through networking on LinkedIn.

By David Hartshorne
sendible.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

The Best LinkedIn Profiles and Company Pages in 2017

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LinkedIn Native Video: What Marketers Need to Know

Wondering how LinkedIn native video could help your marketing?

Interested in tips for sharing LinkedIn video that grows your reach and leads?

To explore what you need to know about LinkedIn native video, I interview Viveka von Rosen.

By Michael Stelzner
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

LinkedIn Native Video: What Marketers Need to Know

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LinkedIn Expands Lead Gen Forms to Sponsored InMail and Dynamic Ads

LinkedIn added ‘Lead Gen Forms’, a new ad offering which enables advertisers to more easily collect information from users, with the data auto-populated based on their LinkedIn profile.

The lead gen option has proven to be both popular and effective - according to LinkedIn:

Marketers have seen strong campaign performance with Lead Gen Forms, reducing their average cost per lead by more than 20%.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

LinkedIn Expands Lead Gen Forms to Sponsored InMail and Dynamic Ads

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Is LinkedIn Planning to Kill Off LinkedIn Groups?

I've written quite a bit about LinkedIn groups in the past.

Historically, they were the number 1 source of organic lead generation for my B2B marketing funnel - in fact, 80% of my leads came from LinkedIn Groups.  

Yes, groups sometimes turned into orgies of spam and click bait, but a well-managed group often times did exactly what it was supposed to - brought together like minded people to discuss their common professional interests. 

By Mark Lerner
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Is LinkedIn Planning to Kill Off LinkedIn Groups?

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The Rise of the New LinkedIn (by The Numbers) [Infographic]

What is LinkedIn to you?

Chances are it’s a place where you keep your resume updated in case anyone in your network has any job openings for you, or a place where you post news about your industry so you can show that you care about your job.

But do you ever post anything personal there? Things that are relevant to your personal interests? You should. Here’s why.

By Irfan Ahmad
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

The Rise of the New LinkedIn (by The Numbers) [Infographic]

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