Honeyweb Blog / Linkedin Management
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Reasons LinkedIn Premium Is Good for Marketers
Do you use LinkedIn? Have you considered a LinkedIn Premium account?
While most people start with the free version of LinkedIn, there are a number of useful paid features that make a Premium account worth the investment.
In this article, you’ll discover four ways LinkedIn Premium can help you improve your marketing.
By Viveka von Rosen
Social Media Examiner
Building Your 2016 Content Strategy [Infographic]
In the modern, internet age, we're constantly being bombarded with advertisements. The sheer frequency of ad exposure has left many numb to the ads they see, the “recommendations” they hear, even the “studies” they read. Whenever they recognize sponsored content, people are bound to turn their heads, which means that many traditional digital marketing efforts often go to waste.
This is where content marketing steps up big time. By providing your target audience with something they want to see, in a format that keeps them interested, you're can turn engagement into a serious ROI. This infographic from ZenContent outlines some key elements and considerations in developing a solid content marketing strategy.
![Building Your 2016 Content Strategy [Infographic]](https://www.honeyweb.com.au/uploads/blog/Building_Your_2016_Content_Strategy.jpg)
8 Ways to Generate More Exposure on LinkedIn
Everyone knows that LinkedIn has the potential to be a powerhouse platform for professional marketing.
But the difference between mere awareness of this potential and actually having the motivation to do something about it is significant.
By Jamil Velji
socialmediatoday.com
5 Free Ways to Build Your Personal Brand on LinkedIn
Do you want to build your visibility on LinkedIn? Wondering which LinkedIn features can help?
LinkedIn can help you build a professional presence that showcases your work to the people you most want to connect with.
In this article, you’ll discover five free ways to help you build a personal brand on LinkedIn.
By Alexandra Rynne
Social Media Examiner
Why Microsoft Buying LinkedIn Is A Stroke Of (Data Making) Genius
Earlier in the week B&T took a look the reasonings behind Microsoft’s $A35 billion take over of LinkedIn. Today, Doug Laney, chief data officer from Gartner, says there’s really only one reason and that’s the staggering amount of data it will provide…
Throughout the day yesterday after the deal was announced we listened to financial and market analysts speculate about the announced acquisition of LinkedIn by Microsoft. Their ruminations ranged from: “I don’t see how this service is worth $26B dollars,” to “Microsoft clearly wants LinkedIn cloud capabilities,” to “Microsoft is finally in the social media business,” to “We’ll see what kind of technology synergies there are.”
[B&T Magazine]
Posted byB&T MAGAZINE
Microsoft Buys LinkedIn For $35 Billion
Microsoft is set to acquire professional networking site LinkedIn for $US26.2 billion ($AUD35.48 billion). It’s the biggest acquisition from the company under current Microsoft CEO Satya Nadella.
LinkedIn will retain its current branding and independence with CEO Jeff Weiner continuing in the head role, reporting to Nadella.
[Emma Mackenzie]
Posted byEMMA MACKENZIE
How to Measure Your LinkedIn Activities
Is social selling part of your LinkedIn marketing strategy? Do you know how to measure and track your efforts?
LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process.
In this article, you’ll discover how to measure and track the effectiveness of your social selling on LinkedIn.
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Little Adelaide Catering Co
