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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

5 New Social Platform Features You Need to Know About

In the ever-evolving social media landscape, things are constantly in flux. New updates come, old best practices die out, and it can be difficult to stay on top of all the various ebbs and flows to ensure you remain aware of the key features and system changes that might be of benefit for you or your business.

As part of our ongoing effort to provide you with the best coverage of the latest social media news and insights, we feel it’s important to cover all of these updates and tests - but sometimes they’re not worthy of a their own individual post.

So to keep you up to date on these smaller changes and features, here’s a rundown of five upcoming or “in test mode” features that are currently being trialed by some of the major platforms - starting with LinkedIn, which has added a new self-serve ad option.

By Andrew Hutchinson
socialmediatoday.com

5 New Social Platform Features You Need to Know About

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4 LinkedIn Tips for Better Prospecting

Wondering how LinkedIn can help you generate and connect with leads? Want to manage your LinkedIn prospects more effectively?

LinkedIn is the go-to social platform for generating leads and building trust with your ideal prospects.

In this article, you’ll discover four tips to help you get more out of your LinkedIn sales efforts.

By JoAnne Funch
socialmediaexaminer.com

4 LinkedIn Tips for Better Prospecting

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5 Steps to Generate More LinkedIn Sales Leads

Do you want more leads from LinkedIn? Wondering how others turn connections into leads?

With the right approach, you can be the first person your connections think of when they need someone in your industry.

In this article, you’ll discover how to turn LinkedIn connections into qualified leads.

By Jacob Baadsgaard
Social Media Examiner

5 Steps to Generate More LinkedIn Sales Leads

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LinkedIn Moves into Native Video with New Q and A Style Offering for Influencers

As you’ve not doubt noticed, video has seen massive growth on social networks over the past few years. Facebook grew from one billion videos views per day to 8 billion within the space of fourteen months, Snapchat went from 4 billion to 10 billion in less than a year. Even on Instagram, where video hasn’t been given as much focus, video consumption has gone up 150% in the last six months, while videos on Twitter have increased by more than 50% since the beginning of 2016.

Given the focus on video from all the major players (Pinterest too is working on video pins), it comes as little surprise to see LinkedIn also move in-step, today announcing a new, native video option that will eventually enable users of the professional social network to better connect with prospective businesses partners and employers through the power of moving images.

By  Andrew Hutchinson
socialmediatoday.com

LinkedIn Moves into Native Video with New Q and A Style Offering for Influencers

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4 Reasons LinkedIn Premium Is Good for Marketers

Do you use LinkedIn? Have you considered a LinkedIn Premium account?

While most people start with the free version of LinkedIn, there are a number of useful paid features that make a Premium account worth the investment.

In this article, you’ll discover four ways LinkedIn Premium can help you improve your marketing.

By Viveka von Rosen
Social Media Examiner

4 Reasons LinkedIn Premium Is Good for Marketers

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8 Ways to Generate More Exposure on LinkedIn

Everyone knows that LinkedIn has the potential to be a powerhouse platform for professional marketing.

But the difference between mere awareness of this potential and actually having the motivation to do something about it is significant.

By Jamil Velji
socialmediatoday.com

8 Ways to Generate More Exposure on LinkedIn

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5 Free Ways to Build Your Personal Brand on LinkedIn

Do you want to build your visibility on LinkedIn? Wondering which LinkedIn features can help?

LinkedIn can help you build a professional presence that showcases your work to the people you most want to connect with.

In this article, you’ll discover five free ways to help you build a personal brand on LinkedIn.

By Alexandra Rynne
Social Media Examiner

5 Free Ways to Build Your Personal Brand on LinkedIn

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