Honeyweb Blog / Linkedin Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Microsoft Buying LinkedIn Is A Stroke Of (Data Making) Genius
Earlier in the week B&T took a look the reasonings behind Microsoft’s $A35 billion take over of LinkedIn. Today, Doug Laney, chief data officer from Gartner, says there’s really only one reason and that’s the staggering amount of data it will provide…
Throughout the day yesterday after the deal was announced we listened to financial and market analysts speculate about the announced acquisition of LinkedIn by Microsoft. Their ruminations ranged from: “I don’t see how this service is worth $26B dollars,” to “Microsoft clearly wants LinkedIn cloud capabilities,” to “Microsoft is finally in the social media business,” to “We’ll see what kind of technology synergies there are.”
[B&T Magazine]
Posted byB&T MAGAZINE
Microsoft Buys LinkedIn For $35 Billion
Microsoft is set to acquire professional networking site LinkedIn for $US26.2 billion ($AUD35.48 billion). It’s the biggest acquisition from the company under current Microsoft CEO Satya Nadella.
LinkedIn will retain its current branding and independence with CEO Jeff Weiner continuing in the head role, reporting to Nadella.
[Emma Mackenzie]
Posted byEMMA MACKENZIE
How to Measure Your LinkedIn Activities
Is social selling part of your LinkedIn marketing strategy? Do you know how to measure and track your efforts?
LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process.
In this article, you’ll discover how to measure and track the effectiveness of your social selling on LinkedIn.
How to Use LinkedIn to Connect With Prospects
Do you use LinkedIn to find business opportunities? Are you looking for tips to reach new leads?
LinkedIn has a number of features that make it easy to develop relationships with the right prospects for your business.
In this article, you’ll discover four ways to use LinkedIn for business.
7 LinkedIn Hacks that will Increase Your InMail Response Rate
According to LinkedIn, it is the king of B2B marketing. The numbers speak for themselves, too.
With the knowledge that 94 percent of B2B buyers use LinkedIn to distribute their content and 80 percent of B2B leads come from LinkedIn, the time is now to master LinkedIn so you can get more business by mastering InMail.
7 Ways to Improve Your LinkedIn Company Page
Do you want more exposure for your business on LinkedIn? Are you using your LinkedIn company page to its fullest potential?
LinkedIn company pages let you provide value to your audience while giving them the chance to engage with your business, effectively establishing your credibility as a trusted resource.
In this article you’ll discover seven ways a LinkedIn company page can help your business stand out on LinkedIn.
5 Ways to Use LinkedIn Publisher for Business
Looking for a way to promote your business to a professional audience? Have you considered LinkedIn Publisher?
Using a few simple tactics, LinkedIn Publisher can support business owners in their efforts to get more referrals, leads, and sales.
In this article you’ll discover five ways LinkedIn Publisher can help you grow your business.
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