Honeyweb Blog / Direct Response Marketing
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Direct Response Marketing: Everything You Need to Know to Start Converting Today
Think of the giant faces and logos that flash in Times Square.Think of the commercials that run during the Super Bowl.
These are both great examples of what direct response marketing isn’t, and what a brand awareness marketing strategy is.
If your goal is to convert customers, then don’t worry about having a dollar-draining brand awareness strategy like a Times Square billboard or 18-second, million-dollar slot on Super Bowl Sunday.
By Brad Smith
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