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Honeyweb Blog / Digital Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Marketing Lessons From Travel’s Mega Dose Of Digital Disruption

One industry that’s had more than its fair share of digital disruption over the past decade is the travel business. In this opinion piece, editors at business site www.which-50.com, Andrew Birmingham and Lauren Evans, try to make sense of the ever-changing face of going on vacation…

The travel industry has unmistakably evolved over the last decade due to the development of the web and impact of digital marketing, with many people acting as their own travel agent. The web makes it convenient to research, compare deals, and book your own travel, especially while on the go with a smartphone or tablet.

Marketing Lessons From Travel’s Mega Dose Of Digital Disruption

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Seven In 10 Aussies Access News Media On Digital Platforms, And Other emma Stats

Almost three quarters of Australians (71 per cent or 12.7 million) are accessing news media content on digital platforms, such as desktop, smartphones and tablets, according to the latest emma  (Enhanced Media Metrics Australia) data* released today.

Print news media continue to maintain a large audience with 13.7 million readers, or 76 per cent of the population. National and metro print news media are read by 11.7 million people each month. One in five Australians read regional print news media while community newspapers reach 4.9 million people a month.

Seven In 10 Aussies Access News Media On Digital Platforms, And Other emma Stats

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There is No Digital Marketing?

In one of my favorite scenes from the movie “The Matrix”, Neo visits the small, cramped urban apartment of the Oracle, a cigarette-smoking, cookie-making, grandma-esque program with clairvoyant powers (“Not quite what you were expecting, right?”).

In the Oracle’s living room Neo finds a number of “potentials,” young children who understand that reality is not what it seemed in the matrix. One such potential, a shaven-head boy, shows Neo a spoon that he can bend with his mind. Famously, he says, “There is no spoon…it is not the spoon that bends; it is only yourself.” 

There is No Digital Marketing?

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The Five Secrets Of The Top Digital Transformers (Now No Longer Secret)

The top digital leaders have mastered the ability to operate at genuine scale while not sacrificing agility, according to management thinkers Bain.

A new paper called “Anatomy of a digital forerunner” written by Elizabeth Spaulding, Sarah Dey Burton and Greg Caimi argues, “Business and retail customers alike have come to expect a smooth, omnichannel buying experience whether they are purchasing a pair of socks or a million-dollar piece of construction equipment.”

The Five Secrets Of The Top Digital Transformers (Now No Longer Secret)

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Top Tips For Businesses Struggling With This Whole Digital Transformation Thing

In this opinion piece Malcolm Alder from Sydney-based digital strategy firm Orchestrate says businesses struggling with digital transformation would do well to get these two things right…

To drive successful digital transformation it is important to focus on two things. Firstly, common leadership attributes of successful digital projects. Secondly, a deeper look at some aspects of change management that leaders should be mindful of in a digital context.

Top Tips For Businesses Struggling With This Whole Digital Transformation Thing

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The A-Z of A/B Testing: Handy guide to nearly 200 conversion optimization definitions

As digital marketing, A/B testing and optimization have become so important over the last 15 years, a whole new language has sprung up around these ideas, complete with its own unique buzzwords, acronyms and industry shorthand.

To help you cut through the jargon and get straight to the heart of these terms, MarketingExperiments have created the Marketing and Online Testing Dictionary.

The A-Z of A/B Testing: Handy guide to nearly 200 conversion optimization definitions

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